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Evolution of the color

Long-lasting permanent cosmetic color.

Love your evolution

An innovative patented technology and a comprehensive color protection system for a complete range of natural and sophisticated shades that guarantee a flawless color result.

BLUE LIGHT PROTECTION

Protects the color from blue-light damage.

ANTI-POLLUTION

To counteract the unwanted effects of pollution.

UV PROTECTION SYSTEM

To counteract UV light-induced color loss.

BONDING PERFORMANCE

Evolution of the color creates a protective film on the hair during the color service.

FORMULA VEGAN

The formula is free from ingredients of animal origin and derivation.

HYALURONIC ACID

It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.

Maximum Performance

*tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
**compared with the same formula without the specific active ingredient.
***caused by repeated combing. Test carried out compared with untreated bleached hair.
****compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****compared to the Evolution of the color formula without patented technology.

+ 40% up to

color retention after 15 days of continuous blue light exposure*
+ 69% up to

color protection from UV rays**
+ 40% up to

more resistant to breakage***
+ 63% up to

of combability on dry hair****
Brighter color

and amplified shine*****
Better color distribution

with a more uniform result*****
Excellent color retention

of the color even after repeated use of hot tools
Water saving

due to less consumption during rinsing*****