A system based on color kinetics that calibrates pigment levels according to their reaction speed. Color develops in just 10 minutes, with exceptional results.

An innovative PPD-free, Vegan formula.

With beneficial hydrating, humectant and film-forming properties, this innovative hyaluronic acid derivative creates a grid-like structure around the hair, ensuring gradual release of the active ingredients. Developed using latest-generation biotechnology, the highest level of purity is guaranteed.

The formula is enriched with a UV filter that creates a protective shield around the cuticle. The shield is able to filter out UV rays and helps extend the life of the color.

Emulsifiers reduce the smell of ammonia and alleviate sensations of discomfort. They also help deliver intense, wash-resistant results.