Evolution of the color line

Evolution of the color

Long-lasting permanent cosmetic color.

Love your evolution

An innovative patented technology and a comprehensive color protection system for a complete range of natural and sophisticated shades that guarantee a flawless color result.

EOC love your evolution ENG
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COLOR GUARD TECHNOLOGY PATENTED IN THE US AND ITALY

Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.

BLUE LIGHT PROTECTION

Protects the color from blue-light damage.

ANTI-POLLUTION

To counteract the unwanted effects of pollution.

UV PROTECTION SYSTEM

To counteract UV light-induced color loss.

BONDING PERFORMANCE

Evolution of the color creates a protective film on the hair during the color service.

FORMULA VEGAN

The formula is free from ingredients of animal origin and derivation.

HYALURONIC ACID

It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.
Evolution of the color icons

Our commitment

The Evolution of the color packaging was designed to have the lowest possible environmental impact.

 

The new packaging has been made from 90% recycled paper.

 

QR code on box replaces paper instruction sheet in order to limit overall paper consumption.

 

Tubes are produced using 100% recycled aluminium*. 

*Tubes produced in Beauty&Business production plant (Italy).

Maximum Performance

*tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
**compared with the same formula without the specific active ingredient.
***caused by repeated combing. Test carried out compared with untreated bleached hair.
****compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****compared with Evolution of the color formula without patented technology, tested considering salons with more than 6 employees, where each employee performs 45 color services per month.
  • + 40% up to
    color retention after 15 days of continuous blue light exposure*
  • + 69% up to
    color protection from UV rays**
  • + 40% up to
    more resistant to breakage***
  • + 63% up to
    of combability on dry hair****
  • Brighter color
    and amplified shine*****
  • Better color distribution
    with a more uniform result*****
  • Excellent color retention
    even after repeated use of hot tools
  • Quick rinse
    Up to 18.900 litres of water saved in one year*****

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