Benvoleo

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Care
Color and Shape
Style
Lookbook
Education 2025
Brand
Officina del Colore

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NEWSLETTER

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Cookie Policy
Privacy Policy
Term of use

Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Stay up to date with ALFAPARF MILANO PROFESSIONAL news.

subscribe to the newsletter

Care
Color and Shape
Style
Lookbook
Education 2025
Brand
Officina del Colore

CONTACTS
NEWSLETTER

Cookie Policy Privacy Policy Term of use

Cookie Policy
Privacy Policy
Term of use

Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Benvoleo | Alfaparf Milano Professional

Our range

A range of professional, customizable, high-performance and sustainable treatment products.
Treatments: Daily, Glossy, Hydration, Recovery
In-salon customization: Shot
Pre&post brushing: Leave-in & Refresh

DAILY

A proposal for cleansing in a solid form, eco-friendly, suitable for body and all types of hair.

GLOSSY

An unprecedented combination of products with oak bark and hyperfermented citrus fruits for dazzling radiance.

HYDRATION

A blend of enveloping textures with hyperfermented oak bark and rice water to moisturize and nourish the driest hair.

RECOVERY

The immediate repairing power of hyperfermented oak bark and vine sap to give new life to damaged hair.

SHOT

A line of boosters capable of customizing in-salon services, to respond in a targeted manner to the different needs of the hair, for an instant transformation.

LEAVE-IN&REFRESH

The finishing touch for a perfect look, in the salon and at home.

Our values

Benvoleo is the professional brand that wants to bring a transparent, responsible and participative idea of beauty, proudly Made in Italy, to the world of haircare.

Transparency

Only through conscious, clear and responsible choices we can build a better future for our planet.

Cooperation

Together we can create an environmentally friendly lifestyle, for the well-being of the planet and each of us.

Italian DNA

Our DNA features the expertise in combining tradition, passion, research and innovation, typical of made in Italy.

Transparency

Only through conscious, clear and responsible choices we can build a better future for our planet.

Cooperation

Together we can create an environmentally friendly lifestyle, for the well-being of the planet and each of us.

Italian DNA

Our DNA features the expertise in combining tradition, passion, research and innovation, typical of made in Italy.

Our pillars

The Benvoleo philosophy is based on three main pillars, each of which translates into concrete sustainable actions.

Tradition and innovation

To meet the increasingly challenging demands of today's consumers, we have taken our know-how to the next level by embracing the world of green chemistry to create effective, safe and more environmentally friendly products.

Packaging with reduced environmental impact

Packaging is a critical issue for the cosmetics industry, and the largest source of waste. Therefore, we have paid special attention to the choices in this area.

Democratic and transparent action

We decided to act not only sustainably, but also in a totally democratic and transparent way, with full respect for hair, people and the planet.

Tradition and innovation

Packaging with reduced environmental impact

Packaging is a critical issue for the cosmetics industry, and the largest source of waste. Therefore, we have paid special attention to the choices in this area.

Democratic and transparent action

We decided to act not only sustainably, but also in a totally democratic and transparent way, with full respect for hair, people and the planet.

Our sustainable choices

Innovative hyperfermentation technology

Hyperfermentation is the beating heart of the Benvoleo formulas, a highly innovative two-step process with low environmental impact. It combines enzymatic bioliquefaction and fermentation, resulting in extracts with enhanced efficacy. The Benvoleo formulas use 4 hyper-fermented active ingredients, treated with a double fermentation process, exclusively worldwide.

All from Italy, they follow the 'locally sourced' philosophy.

OAK BARK: origin: Tuscan-Emilian Apennines

CITRUS FRUITS: origin: Sicily

RICE WATER: origin: Piedmont

VINE SAP: origin: Piedmont