69:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

6a:T524,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, 2-METHYLRESORCINOL, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, 2-METILRESORCINOL, M-AMINOFENOL, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.6b:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

6c:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

6d:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

6e:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

6f:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

70:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

71:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

72:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

73:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

74:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

75:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

76:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

77:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

78:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

79:T524,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, 2-METHYLRESORCINOL, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, M-AMINOFENOL, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, 2-METILRESORCINOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.7a:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

7b:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

7c:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

7d:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

7e:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

7f:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

80:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

81:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

82:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

83:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

84:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

85:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

86:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

87:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

88:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

89:T524,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, 2-METHYLRESORCINOL, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, M-AMINOFENOL, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, 2-METILRESORCINOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.8a:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

8b:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

8c:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

8d:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

8e:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

8f:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

90:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

91:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

92:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

93:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

94:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

95:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

96:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

97:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

98:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

99:T524,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, 2-METHYLRESORCINOL, 2,4-DIAMINOPHENOXYETHANOL HCl, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, M-AMINOFENOL, 2-METILRESORCINOL, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.9a:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

9b:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

9c:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

9d:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

9e:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

9f:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a0:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a1:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a2:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a3:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a4:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a5:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a6:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a7:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

a8:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

a9:T4de,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, m-AMINOPHENOL, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, 2-METHYLRESORCINOL, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, M-AMINOFENOL, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, 2-METILRESORCINOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.aa:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

ab:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

ac:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

ad:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

ae:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

af:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b0:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b1:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b2:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b3:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b4:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b5:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b6:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b7:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

b8:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

b9:T4fd,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, m-AMINOPHENOL, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, 2,4-DIAMINOPHENOXYETHANOL HCl, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, M-AMINOFENOL, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.ba:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

bb:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

bc:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

bd:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

be:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

bf:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c0:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c1:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c2:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c3:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c4:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c5:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c6:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c7:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

c8:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

c9:T514,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, RESORCINOL, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, SULFATO DE TOLUENO-2,5-DIAMINO, ÁCIDO BENZÓICO, RESORCINA, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, M-AMINOFENOL, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.ca:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

cb:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

cc:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

cd:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

ce:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

cf:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d0:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d1:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d2:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d3:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d4:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d5:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d6:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d7:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

d8:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

d9:T45d,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA PURIFICADA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENOGLICOL, ÁLCOOL OLEÍLICO, CETOMACROGOL 1000, AMÔNIA, LAURILSULFATO DE AMÔNIO, ÁCIDO ESTEÁRICO, MONOETANOLAMINA, ÁCIDO PALMÍTICO, MACROGOL COCOPOLIAMINA, EDTA TETRASSÓDICO, BISABOLOL, FRAGRÂNCIA, RACEALFATOCOFEROL, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO 22, ÁCIDO BENZÓICO, ETILEXILISOTRIDECETEFOSFATO DE POTÁSSIO, FOSFATO DE DIPOTÁSSIO, PENTILENOGLICOL, CROSSPOLÍMERO DE HIALURONATO DE SÓDIO, DEXPANTENOL, FOSFATO DE SÓDIO DIBÁSICO, FOSFATO DE SÓDIO MONOBÁSICO DI-HIDRATADO, CLORETO DE SÓDIO.da:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

db:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

dc:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

dd:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

de:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

df:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e0:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e1:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e2:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e3:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e4:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e5:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e6:T451,

Patented Color Guard Technology para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos
Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***
Hasta un +63% de peinabilidad en cabello seco****
Hasta un +69% de protección del color de la acción de los rayos UV*****
excelente protección del color incluso tras el uso repetido de utensilios de calor.
mejor distribución del color con un resultado final más uniforme******
ahorro de agua gracias al menor consumo durante el enjuague******

e7:T44b,

Tehnologia patentată Color Guard pentru protecția culorii și intensității
Protejează culoarea împotriva poluării, luminii albastre și razelor UV
Formulă vegană îmbunătățită cu acid hialuronic
Fără PPD*
Cu doar 0,7% amoniac**
100% acoperire a părului alb
Deschide până la 3 niveluri
Crește densitatea legăturilor pentru a proteja părul în timpul serviciului de colorare
Culoare intensă și tonuri radiante
Cosmeticitate perfectă: părul este moale, puternic și radiant
> Creșterea cu până + 40% a durabilității culorii după 15 zile de expunere continuă la lumină albastră***
Creșterea cu până la 69% a protecției culorii împotriva razelor UV*****
Excelentă retenție a culorii în păr chiar și după utilizarea repetată a instrumentelor de styling la cald.
Distribuție mai bună a culorii cu un rezultat mai uniform******
Economie de apă datorită consumului redus în timpul clătirii******

e8:T59a,AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, ETHANOLAMINE, STEARIC ACID, PALMITIC ACID, PEG-15 COCOPOLYAMINE, PEG-40 HYDROGENATED CASTOR OIL, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, CYSTEINE HCL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, HEXAMETHYLINDANOPYRAN, 2,4-DIAMINOPHENOXYETHANOL HCl, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES , POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, 4-AMINO-2-HYDROXYTOLUENE, DIMETHYL PHENETHYL ACETATE, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE

Portuguese INCI:
ÁGUA, ÁLCOOL CETÍLICO, DECILTETRADECANOL, PROPILENO GLICOL, ÁLCOOL OLEÍLICO, CETEARETE-50, LAURIL SULFATO DE AMÔNIO, AMÔNIA, ETANOLAMINA, ÁCIDO ESTÁRICO, ÁCIDO PALMÍTICO, COCOPOLIAMINA PEG-15, ÓLEO DE RÍCINO HIDROGENADO PEG-40, EDETATO TETRASSÓDICO, BISABOLOL, PERFUME, TOCOFEROL, CLORIDRATO DE CISTEÍNA, SULFITO DE SÓDIO, ÁCIDO ERITÓRBICO, POLIQUATÉRNIO-22, SULFATO DE TOLUENO-2,5-DIAMINA, ÁCIDO BENZOICO, CLORIDRATO DE 2,4-DIAMINOFENOXIETANOL, FOSFATO DE POTÁSSIO ETILHEXIL/ISOTRIDECETE-8, 4-AMINO-2-HIDROXITOLUENO, FOSFATO DIPOTÁSSICO, PENTILENO GLICOL, CROSPOLÍMERO DE HIALURONATO SÓDICO, PANTENOL, FOSFATO DISSÓDICO, FOSFATO DE SÓDIO, CLORETO DE SÓDIO.5c:{"products":[{"id":225705,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Rubio Platino","slug":"platinum-1100-platinum-pf026469-es-ar","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.
\nPatented Color Guard Technology para la protección de intensidad y duración del color y un renovado conjunto de activos para contrarrestar los daños provocados por la luz azul, la contaminación y los rayos UV.","benefitLineHtml":"$69","asterisksHtml":null,"createdAt":"2026-08-27T21:31:27.856Z","updatedAt":"2026-09-29T16:06:56.232Z","publishedAt":"2026-09-29T16:06:56.991Z","locale":"es-AR","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamina, colorante ampliamente utilizado en tintes para el cabello.
\n**concentración media de amoniaco “on-head” (proporción de la mezcla crema de color/activador igual a 1:1,5). No se tiene en cuenta la Serie Evolution of the color Platinum.
\n***test en cabellos teñidos con Evolution of the color y expuestos después a la luz azul ininterrumpidamente durante 15 días, en comparación con la fórmula Evolution of the color sin tecnología patentada.
\n****en comparación con la fórmula Evolution of the color sin tecnología patentada, tras la exposición al humo de 8 cigarrillos.
\n*****en comparación con la misma fórmula sin el activo específico.
\n******en comparación con la fórmula Evolution of the color sin tecnología patentada.
","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4732566,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4732567,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4732568,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4732569,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2623,"documentId":"qi7klld1zu8wnxzqdcl8adt9","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","alternativeText":"Akeneo PF026469 — APMP_EOC_2025_PF026469_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":26.27,"sizeInBytes":26274,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"93826ad7cec20cba6807d45d3e688e50","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":250.17,"sizeInBytes":250173,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"4ef3d1ce33781c05cf4a8ec65362b650","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":566.27,"sizeInBytes":566267,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"673e510f0723b2b27ebae3b867f00c83","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","size":265.09,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:27.036Z","updatedAt":"2026-08-27T18:29:27.036Z","publishedAt":"2026-08-27T18:29:27.036Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2164424,"html":"Line: Apm Color"},{"id":2164425,"html":"Format: Tubo"},{"id":2164426,"html":"Size: 60ml"},{"id":2164427,"html":"Ean: 8022297167190"},{"id":2164428,"html":"Net weight: 60.0000"},{"id":2164429,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2158019,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2158020,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2158021,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2158022,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2158023,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2158024,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2158025,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2158026,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2158027,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2158028,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2158029,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2158030,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2158031,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2158032,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2158033,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2158034,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":948911,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":948912,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":948913,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":948914,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":948915,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":948916,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":948917,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1215796,"label":"Ingredientes","content":"$6a","kind":"tab"},{"id":1215797,"label":"Features","content":"$6b","kind":"tab"},{"id":1215798,"label":"How to use","content":"

Para aplicar en una base no más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699479,"name":"Platinum - 11.00 Platinum","colorCode":"apm_eoc_PF011229","image":{"id":2623,"documentId":"qi7klld1zu8wnxzqdcl8adt9","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","alternativeText":"Akeneo PF026469 — APMP_EOC_2025_PF026469_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":26.27,"sizeInBytes":26274,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"93826ad7cec20cba6807d45d3e688e50","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":250.17,"sizeInBytes":250173,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"4ef3d1ce33781c05cf4a8ec65362b650","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026469-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":566.27,"sizeInBytes":566267,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","etag":"673e510f0723b2b27ebae3b867f00c83","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f","ext":".png","mime":"image/png","size":265.09,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026469_02_76a096198f.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:27.036Z","updatedAt":"2026-08-27T18:29:27.036Z","publishedAt":"2026-08-27T18:29:27.036Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685105,"metaTitle":"Platinum - 11.00 Rubio Platino","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225724,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-de-de","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:44.116Z","updatedAt":"2026-09-29T16:07:19.973Z","publishedAt":"2026-09-29T16:07:20.312Z","locale":"de-DE","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225697,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:27.708Z","updatedAt":"2026-09-29T16:06:47.196Z","publishedAt":"2026-09-29T16:06:47.478Z","locale":"en","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:24.728Z","updatedAt":"2026-09-29T16:06:52.145Z","publishedAt":"2026-09-29T16:06:52.599Z","locale":"en-AU","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:23.011Z","updatedAt":"2026-09-29T16:06:49.309Z","publishedAt":"2026-09-29T16:06:49.617Z","locale":"en-GB","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:23.872Z","updatedAt":"2026-09-29T16:06:50.491Z","publishedAt":"2026-09-29T16:06:50.999Z","locale":"en-IE","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:22.262Z","updatedAt":"2026-09-29T16:06:48.337Z","publishedAt":"2026-09-29T16:06:48.724Z","locale":"en-US","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225711,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-es-ve","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:32.683Z","updatedAt":"2026-09-29T16:07:04.154Z","publishedAt":"2026-09-29T16:07:04.426Z","locale":"es-VE","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225720,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-fr-ca","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:40.600Z","updatedAt":"2026-09-29T16:07:15.170Z","publishedAt":"2026-09-29T16:07:15.412Z","locale":"fr-CA","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225719,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-fr-fr","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:39.769Z","updatedAt":"2026-09-29T16:07:14.199Z","publishedAt":"2026-09-29T16:07:14.435Z","locale":"fr-FR","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225725,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-hu-hu","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:44.979Z","updatedAt":"2026-09-29T16:07:21.269Z","publishedAt":"2026-09-29T16:07:21.583Z","locale":"hu-HU","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225703,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Biondo Platino","slug":"platinum-1100-platinum-pf026469-it-it","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":"

Colorazione permanente a lunga durata, ideale per realizzare schiariture intense o colpi di luce, rende i capelli luminosi con chiari colori pastello. Assicura la massima perfezione del colore nel pieno rispetto del capello.

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:31:26.217Z","updatedAt":"2026-09-29T16:06:53.860Z","publishedAt":"2026-09-29T16:06:54.109Z","locale":"it-IT","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

Offre protezione di intensità e durata del colore grazie alla Color Guard Technology patented in the US and Italy e a un innovativo pool di attivi che contrasta i danni provocati dalla luce blu, dall'inquinamento e dai raggi UV.

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:41.415Z","updatedAt":"2026-09-29T16:07:17.216Z","publishedAt":"2026-09-29T16:07:17.594Z","locale":"pl-PL","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225727,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Louro Platina","slug":"platinum-1100-platinum-pf026469-pt-br","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":"

Evolution of the color é a coloração cosmética permanente de longa duração que garante a máxima perfeição da cor, no total respeito do cabelo.\nPatented color Guard Technology para a proteção da intensidade e duração da cor e uma combinação inovadora de ingredientes ativos para a proteção da cor contra danos causados pela luz azul, pela poluição e pela luz UV.

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:46.588Z","updatedAt":"2026-09-29T16:07:23.235Z","publishedAt":"2026-09-29T16:07:23.525Z","locale":"pt-BR","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

100% de cobertura dos cabelos brancos e um resultado de cor intenso e compacto: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:45.869Z","updatedAt":"2026-09-29T16:07:22.335Z","publishedAt":"2026-09-29T16:07:22.657Z","locale":"pt-PT","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

100% de cobertura dos cabelos brancos e um resultado de cor intenso e compacto: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225722,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-ro-ro","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:42.253Z","updatedAt":"2026-09-29T16:07:18.389Z","publishedAt":"2026-09-29T16:07:18.613Z","locale":"ro-RO","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225723,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-ru-ru","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:43.068Z","updatedAt":"2026-09-29T16:07:19.220Z","publishedAt":"2026-09-29T16:07:19.415Z","locale":"ru-RU","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225728,"documentId":"l9jon4fwbp7b4kwfmp6r8p57","name":"Platinum - 11.00 Platinum","slug":"platinum-1100-platinum-pf026469-sr","brand":"alfaparfmilano","sku":"PF026469","productLine":"Apm Color","tag":"PF026469","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:47.180Z","updatedAt":"2026-09-29T16:07:24.243Z","publishedAt":"2026-09-29T16:07:24.465Z","locale":"sr","akeneoIdentifier":"PF026469","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null}]},{"id":225737,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Rubio Platino Ceniza","slug":"platinum-1110-platinum-ash-pf026470-es-ar","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.
\nPatented Color Guard Technology para la protección de intensidad y duración del color y un renovado conjunto de activos para contrarrestar los daños provocados por la luz azul, la contaminación y los rayos UV.","benefitLineHtml":"$78","asterisksHtml":null,"createdAt":"2026-08-27T21:31:53.265Z","updatedAt":"2026-09-29T16:07:38.660Z","publishedAt":"2026-09-29T16:07:39.006Z","locale":"es-AR","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamina, colorante ampliamente utilizado en tintes para el cabello.
\n**concentración media de amoniaco “on-head” (proporción de la mezcla crema de color/activador igual a 1:1,5). No se tiene en cuenta la Serie Evolution of the color Platinum.
\n***test en cabellos teñidos con Evolution of the color y expuestos después a la luz azul ininterrumpidamente durante 15 días, en comparación con la fórmula Evolution of the color sin tecnología patentada.
\n****en comparación con la fórmula Evolution of the color sin tecnología patentada, tras la exposición al humo de 8 cigarrillos.
\n*****en comparación con la misma fórmula sin el activo específico.
\n******en comparación con la fórmula Evolution of the color sin tecnología patentada.
","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4732822,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4732823,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4732824,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4732825,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2622,"documentId":"ttjteg2ktr7zqwfyers6hyie","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","alternativeText":"Akeneo PF026470 — APMP_EOC_2025_PF026470_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":25.59,"sizeInBytes":25590,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"92c6b6e76ea3f32bc8fbad5cc2569ae5","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":245.29,"sizeInBytes":245288,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"afc08d18ee23c3d4e711a71bc9079548","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":554.86,"sizeInBytes":554860,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"e9f0196e08effc684ffefcc6899aba90","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","size":287.82,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:24.584Z","updatedAt":"2026-08-27T18:29:24.584Z","publishedAt":"2026-08-27T18:29:24.584Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2164808,"html":"Line: Apm Color"},{"id":2164809,"html":"Format: Tubo"},{"id":2164810,"html":"Size: 60ml"},{"id":2164811,"html":"Ean: 8022297167206"},{"id":2164812,"html":"Net weight: 60.0000"},{"id":2164813,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2158743,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2158744,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2158745,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2158746,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2158747,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2158748,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2158749,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2158750,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2158751,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2158752,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2158753,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2158754,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2158755,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2158756,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2158757,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2158758,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":949233,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":949234,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":949235,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":949236,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":949237,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":949238,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":949239,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1216012,"label":"Ingredientes","content":"$79","kind":"tab"},{"id":1216013,"label":"Features","content":"$7a","kind":"tab"},{"id":1216014,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699543,"name":"Platinum - 11.10 Platinum Ash","colorCode":"apm_eoc_PF011230","image":{"id":2622,"documentId":"ttjteg2ktr7zqwfyers6hyie","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","alternativeText":"Akeneo PF026470 — APMP_EOC_2025_PF026470_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":25.59,"sizeInBytes":25590,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"92c6b6e76ea3f32bc8fbad5cc2569ae5","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":245.29,"sizeInBytes":245288,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"afc08d18ee23c3d4e711a71bc9079548","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026470-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":554.86,"sizeInBytes":554860,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","etag":"e9f0196e08effc684ffefcc6899aba90","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7","ext":".png","mime":"image/png","size":287.82,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026470_02_5be77b8fb7.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:24.584Z","updatedAt":"2026-08-27T18:29:24.584Z","publishedAt":"2026-08-27T18:29:24.584Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685193,"metaTitle":"Platinum - 11.10 Rubio Platino Ceniza","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225756,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470-de-de","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:09.533Z","updatedAt":"2026-09-29T16:07:59.067Z","publishedAt":"2026-09-29T16:07:59.308Z","locale":"de-DE","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225729,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:25.188Z","updatedAt":"2026-09-29T16:07:25.748Z","publishedAt":"2026-09-29T16:07:27.022Z","locale":"en","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:50.232Z","updatedAt":"2026-09-29T16:07:33.312Z","publishedAt":"2026-09-29T16:07:33.679Z","locale":"en-AU","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:48.825Z","updatedAt":"2026-09-29T16:07:30.079Z","publishedAt":"2026-09-29T16:07:30.747Z","locale":"en-GB","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:49.531Z","updatedAt":"2026-09-29T16:07:32.145Z","publishedAt":"2026-09-29T16:07:32.649Z","locale":"en-IE","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:31:48.059Z","updatedAt":"2026-09-29T16:07:27.999Z","publishedAt":"2026-09-29T16:07:28.972Z","locale":"en-US","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225743,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470-es-ve","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:31:58.101Z","updatedAt":"2026-09-29T16:07:46.183Z","publishedAt":"2026-09-29T16:07:46.459Z","locale":"es-VE","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225752,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470-fr-ca","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:06.134Z","updatedAt":"2026-09-29T16:07:55.549Z","publishedAt":"2026-09-29T16:07:55.696Z","locale":"fr-CA","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225751,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470-fr-fr","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:05.375Z","updatedAt":"2026-09-29T16:07:54.178Z","publishedAt":"2026-09-29T16:07:54.334Z","locale":"fr-FR","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225757,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Platinum Ash","slug":"platinum-1110-platinum-ash-pf026470-hu-hu","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:10.414Z","updatedAt":"2026-09-29T16:07:59.919Z","publishedAt":"2026-09-29T16:08:00.936Z","locale":"hu-HU","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225735,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Biondo Platino Cenere","slug":"platinum-1110-platinum-ash-pf026470-it-it","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:31:51.540Z","updatedAt":"2026-09-29T16:07:36.834Z","publishedAt":"2026-09-29T16:07:37.104Z","locale":"it-IT","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:06.953Z","updatedAt":"2026-09-29T16:07:56.462Z","publishedAt":"2026-09-29T16:07:56.734Z","locale":"pl-PL","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225759,"documentId":"pkskj9ltradp6a3sxx0jasr9","name":"Platinum - 11.10 Louro Platina Cinza","slug":"platinum-1110-platinum-ash-pf026470-pt-br","brand":"alfaparfmilano","sku":"PF026470","productLine":"Apm Color","tag":"PF026470","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:11.956Z","updatedAt":"2026-09-29T16:08:02.823Z","publishedAt":"2026-09-29T16:08:03.282Z","locale":"pt-BR","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:11.160Z","updatedAt":"2026-09-29T16:08:01.563Z","publishedAt":"2026-09-29T16:08:02.175Z","locale":"pt-PT","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

Evolution of the Color este vopseaua cosmetică permanentă cu rezistentă îndelungată, care oferă o perfecțiune maximă a culorii, fiind în același timp blândă cu părul.\nTehnologia patentată Color Guard asigură protecție pentru culoare și intensitate, iar grupul inovator de ingrediente active contracarează efectele negative ale luminii albastre, poluării și razelor UV.

","benefitLineHtml":"$87","asterisksHtml":null,"createdAt":"2026-08-27T21:32:07.835Z","updatedAt":"2026-09-29T16:07:57.417Z","publishedAt":"2026-09-29T16:07:57.703Z","locale":"ro-RO","akeneoIdentifier":"PF026470","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4733078,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4733079,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4733080,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4733081,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2621,"documentId":"vxz0xvotjgwwksf1t9a46o3g","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","alternativeText":"Akeneo PF026471 — APMP_EOC_2025_PF026471_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":25.93,"sizeInBytes":25933,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"ec03d1d0e21a1c7ce6eb8d3717b4a1d6","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":251.46,"sizeInBytes":251464,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"e6f7299c0472050592f10d4d7c96dddd","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":571.6,"sizeInBytes":571596,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"a81b92cd4574440376f84e762e8799fe","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","size":295.73,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:22.054Z","updatedAt":"2026-08-27T18:29:22.054Z","publishedAt":"2026-08-27T18:29:22.054Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2165192,"html":"Line: Apm Color"},{"id":2165193,"html":"Format: Tubo"},{"id":2165194,"html":"Size: 60ml"},{"id":2165195,"html":"Ean: 8022297167213"},{"id":2165196,"html":"Net weight: 60.0000"},{"id":2165197,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2159497,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2159498,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2159499,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2159500,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2159501,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2159502,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2159503,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2159504,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2159505,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2159506,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2159507,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2159508,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2159509,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2159510,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2159511,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2159512,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":949569,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":949570,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":949571,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":949572,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":949573,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":949574,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":949575,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1216230,"label":"Ingredientes","content":"$89","kind":"tab"},{"id":1216231,"label":"Features","content":"$8a","kind":"tab"},{"id":1216232,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699607,"name":"Platinum - 11.11 Platinum Intense Ash","colorCode":"apm_eoc_PF011231","image":{"id":2621,"documentId":"vxz0xvotjgwwksf1t9a46o3g","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","alternativeText":"Akeneo PF026471 — APMP_EOC_2025_PF026471_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":25.93,"sizeInBytes":25933,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"ec03d1d0e21a1c7ce6eb8d3717b4a1d6","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":251.46,"sizeInBytes":251464,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"e6f7299c0472050592f10d4d7c96dddd","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026471-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":571.6,"sizeInBytes":571596,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","etag":"a81b92cd4574440376f84e762e8799fe","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef","ext":".png","mime":"image/png","size":295.73,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026471_02_852b1b6eef.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:22.054Z","updatedAt":"2026-08-27T18:29:22.054Z","publishedAt":"2026-08-27T18:29:22.054Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685279,"metaTitle":"Platinum - 11.11 Rubio Platino Ceniza Intenso","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225788,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471-de-de","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:34.976Z","updatedAt":"2026-09-29T16:08:35.975Z","publishedAt":"2026-09-29T16:08:36.208Z","locale":"de-DE","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225761,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:22.658Z","updatedAt":"2026-09-29T16:08:05.152Z","publishedAt":"2026-09-29T16:08:05.380Z","locale":"en","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:15.656Z","updatedAt":"2026-09-29T16:08:08.963Z","publishedAt":"2026-09-29T16:08:09.322Z","locale":"en-AU","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:14.182Z","updatedAt":"2026-09-29T16:08:07.102Z","publishedAt":"2026-09-29T16:08:07.474Z","locale":"en-GB","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:14.890Z","updatedAt":"2026-09-29T16:08:08.035Z","publishedAt":"2026-09-29T16:08:08.398Z","locale":"en-IE","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:13.441Z","updatedAt":"2026-09-29T16:08:05.996Z","publishedAt":"2026-09-29T16:08:06.400Z","locale":"en-US","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225775,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471-es-ve","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:23.384Z","updatedAt":"2026-09-29T16:08:19.709Z","publishedAt":"2026-09-29T16:08:20.058Z","locale":"es-VE","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225784,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471-fr-ca","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:31.502Z","updatedAt":"2026-09-29T16:08:31.301Z","publishedAt":"2026-09-29T16:08:32.115Z","locale":"fr-CA","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225783,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471-fr-fr","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:30.731Z","updatedAt":"2026-09-29T16:08:30.450Z","publishedAt":"2026-09-29T16:08:30.726Z","locale":"fr-FR","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225789,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Platinum Intense Ash","slug":"platinum-1111-platinum-intense-ash-pf026471-hu-hu","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:35.925Z","updatedAt":"2026-09-29T16:08:36.796Z","publishedAt":"2026-09-29T16:08:37.095Z","locale":"hu-HU","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225767,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Biondo Platino Cenere Intenso","slug":"platinum-1111-platinum-intense-ash-pf026471-it-it","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:32:16.998Z","updatedAt":"2026-09-29T16:08:10.473Z","publishedAt":"2026-09-29T16:08:10.863Z","locale":"it-IT","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:32.356Z","updatedAt":"2026-09-29T16:08:32.666Z","publishedAt":"2026-09-29T16:08:33.023Z","locale":"pl-PL","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225791,"documentId":"ukg903vmslrypogyhlui4dj3","name":"Platinum - 11.11 Louro Platina Cinza Intenso","slug":"platinum-1111-platinum-intense-ash-pf026471-pt-br","brand":"alfaparfmilano","sku":"PF026471","productLine":"Apm Color","tag":"PF026471","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:37.365Z","updatedAt":"2026-09-29T16:08:39.423Z","publishedAt":"2026-09-29T16:08:40.062Z","locale":"pt-BR","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:36.650Z","updatedAt":"2026-09-29T16:08:37.747Z","publishedAt":"2026-09-29T16:08:38.131Z","locale":"pt-PT","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$97","asterisksHtml":null,"createdAt":"2026-08-27T21:32:33.273Z","updatedAt":"2026-09-29T16:08:33.672Z","publishedAt":"2026-09-29T16:08:34.049Z","locale":"ro-RO","akeneoIdentifier":"PF026471","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4733334,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4733335,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4733336,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4733337,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2620,"documentId":"xltkjro5eu49zit0x03m9ffc","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","alternativeText":"Akeneo PF026472 — APMP_EOC_2025_PF026472_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":27.22,"sizeInBytes":27220,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"f265ade1bd92b5412f30f81dbfbf7b4b","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":261.04,"sizeInBytes":261036,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"e81fa95ab93842380f98374ed39a3385","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":592.68,"sizeInBytes":592680,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"1be61c8a6731e3bbab0b7a183515cb03","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","size":282.74,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:19.389Z","updatedAt":"2026-08-27T18:29:19.389Z","publishedAt":"2026-08-27T18:29:19.389Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2165576,"html":"Line: Apm Color"},{"id":2165577,"html":"Format: Tubo"},{"id":2165578,"html":"Size: 60ml"},{"id":2165579,"html":"Ean: 8022297167220"},{"id":2165580,"html":"Net weight: 60.0000"},{"id":2165581,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2160251,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2160252,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2160253,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2160254,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2160255,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2160256,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2160257,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2160258,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2160259,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2160260,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2160261,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2160262,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2160263,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2160264,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2160265,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2160266,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":949905,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":949906,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":949907,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":949908,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":949909,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":949910,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":949911,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1216466,"label":"Ingredientes","content":"$99","kind":"tab"},{"id":1216467,"label":"Features","content":"$9a","kind":"tab"},{"id":1216468,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699671,"name":"Platinum - 11.13 Platinum Ash Gold","colorCode":"apm_eoc_PF011232","image":{"id":2620,"documentId":"xltkjro5eu49zit0x03m9ffc","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","alternativeText":"Akeneo PF026472 — APMP_EOC_2025_PF026472_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":27.22,"sizeInBytes":27220,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"f265ade1bd92b5412f30f81dbfbf7b4b","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":261.04,"sizeInBytes":261036,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"e81fa95ab93842380f98374ed39a3385","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026472-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":592.68,"sizeInBytes":592680,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","etag":"1be61c8a6731e3bbab0b7a183515cb03","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849","ext":".png","mime":"image/png","size":282.74,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026472_02_47ca261849.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:19.389Z","updatedAt":"2026-08-27T18:29:19.389Z","publishedAt":"2026-08-27T18:29:19.389Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685369,"metaTitle":"Platinum - 11.13 Rubio Platino Ceniza Dorado","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225820,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472-de-de","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:00.374Z","updatedAt":"2026-09-29T16:09:15.161Z","publishedAt":"2026-09-29T16:09:15.401Z","locale":"de-DE","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225793,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:20.063Z","updatedAt":"2026-09-29T16:08:42.219Z","publishedAt":"2026-09-29T16:08:43.064Z","locale":"en","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:41.156Z","updatedAt":"2026-09-29T16:08:48.462Z","publishedAt":"2026-09-29T16:08:48.768Z","locale":"en-AU","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:39.723Z","updatedAt":"2026-09-29T16:08:46.060Z","publishedAt":"2026-09-29T16:08:46.378Z","locale":"en-GB","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:40.445Z","updatedAt":"2026-09-29T16:08:47.138Z","publishedAt":"2026-09-29T16:08:47.532Z","locale":"en-IE","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:38.867Z","updatedAt":"2026-09-29T16:08:44.109Z","publishedAt":"2026-09-29T16:08:44.554Z","locale":"en-US","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225807,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472-es-ve","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:49.203Z","updatedAt":"2026-09-29T16:08:59.577Z","publishedAt":"2026-09-29T16:08:59.834Z","locale":"es-VE","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225816,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472-fr-ca","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:56.718Z","updatedAt":"2026-09-29T16:09:10.824Z","publishedAt":"2026-09-29T16:09:11.470Z","locale":"fr-CA","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225815,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472-fr-fr","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:32:55.957Z","updatedAt":"2026-09-29T16:09:09.650Z","publishedAt":"2026-09-29T16:09:09.805Z","locale":"fr-FR","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225821,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Platinum Ash Gold","slug":"platinum-1113-platinum-ash-gold-pf026472-hu-hu","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:01.278Z","updatedAt":"2026-09-29T16:09:15.938Z","publishedAt":"2026-09-29T16:09:16.229Z","locale":"hu-HU","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225799,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Biondo Platino Cenere Dorato","slug":"platinum-1113-platinum-ash-gold-pf026472-it-it","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:32:42.584Z","updatedAt":"2026-09-29T16:08:50.046Z","publishedAt":"2026-09-29T16:08:50.337Z","locale":"it-IT","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:32:57.646Z","updatedAt":"2026-09-29T16:09:12.258Z","publishedAt":"2026-09-29T16:09:12.691Z","locale":"pl-PL","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225823,"documentId":"oz2fjmd6lnjm19izowijx2y1","name":"Platinum - 11.13 Louro Platina Cinza Dourado","slug":"platinum-1113-platinum-ash-gold-pf026472-pt-br","brand":"alfaparfmilano","sku":"PF026472","productLine":"Apm Color","tag":"PF026472","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:02.660Z","updatedAt":"2026-09-29T16:09:17.593Z","publishedAt":"2026-09-29T16:09:17.899Z","locale":"pt-BR","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:01.943Z","updatedAt":"2026-09-29T16:09:16.792Z","publishedAt":"2026-09-29T16:09:17.045Z","locale":"pt-PT","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$a7","asterisksHtml":null,"createdAt":"2026-08-27T21:32:58.578Z","updatedAt":"2026-09-29T16:09:13.541Z","publishedAt":"2026-09-29T16:09:13.864Z","locale":"ro-RO","akeneoIdentifier":"PF026472","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4733590,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4733591,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4733592,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4733593,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2619,"documentId":"warmp8mfrbqzzdwkihoewma0","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","alternativeText":"Akeneo PF026473 — APMP_EOC_2025_PF026473_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.74,"sizeInBytes":24742,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"c46b308adeb9e87e37ec13805949dfd2","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":242.25,"sizeInBytes":242251,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"add9e93034adf34d73c7d30d099fcac0","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":549.33,"sizeInBytes":549330,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"b5c32bfcb6c30ed6715eb6da75545adc","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","size":272.79,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:16.838Z","updatedAt":"2026-08-27T18:29:16.838Z","publishedAt":"2026-08-27T18:29:16.838Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2165960,"html":"Line: Apm Color"},{"id":2165961,"html":"Format: Tubo"},{"id":2165962,"html":"Size: 60ml"},{"id":2165963,"html":"Ean: 8022297167237"},{"id":2165964,"html":"Net weight: 60.0000"},{"id":2165965,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2161005,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2161006,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2161007,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2161008,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2161009,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2161010,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2161011,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2161012,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2161013,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2161014,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2161015,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2161016,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2161017,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2161018,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2161019,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2161020,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":950241,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":950242,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":950243,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":950244,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":950245,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":950246,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":950247,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1216672,"label":"Ingredientes","content":"$a9","kind":"tab"},{"id":1216673,"label":"Features","content":"$aa","kind":"tab"},{"id":1216674,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699735,"name":"Platinum - 11.20 Platinum Violet","colorCode":"apm_eoc_PF011233","image":{"id":2619,"documentId":"warmp8mfrbqzzdwkihoewma0","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","alternativeText":"Akeneo PF026473 — APMP_EOC_2025_PF026473_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.74,"sizeInBytes":24742,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"c46b308adeb9e87e37ec13805949dfd2","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":242.25,"sizeInBytes":242251,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"add9e93034adf34d73c7d30d099fcac0","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026473-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":549.33,"sizeInBytes":549330,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","etag":"b5c32bfcb6c30ed6715eb6da75545adc","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331","ext":".png","mime":"image/png","size":272.79,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026473_02_b698818331.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:16.838Z","updatedAt":"2026-08-27T18:29:16.838Z","publishedAt":"2026-08-27T18:29:16.838Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685453,"metaTitle":"Platinum - 11.20 Rubio Platino Irisado","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225852,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473-de-de","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:25.449Z","updatedAt":"2026-09-29T16:09:51.191Z","publishedAt":"2026-09-29T16:09:51.428Z","locale":"de-DE","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225825,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:17.562Z","updatedAt":"2026-09-29T16:09:21.090Z","publishedAt":"2026-09-29T16:09:21.326Z","locale":"en","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:06.369Z","updatedAt":"2026-09-29T16:09:26.156Z","publishedAt":"2026-09-29T16:09:26.586Z","locale":"en-AU","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:04.886Z","updatedAt":"2026-09-29T16:09:22.978Z","publishedAt":"2026-09-29T16:09:23.511Z","locale":"en-GB","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:05.636Z","updatedAt":"2026-09-29T16:09:24.140Z","publishedAt":"2026-09-29T16:09:24.559Z","locale":"en-IE","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:04.147Z","updatedAt":"2026-09-29T16:09:21.929Z","publishedAt":"2026-09-29T16:09:22.327Z","locale":"en-US","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225839,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473-es-ve","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:14.494Z","updatedAt":"2026-09-29T16:09:37.430Z","publishedAt":"2026-09-29T16:09:37.830Z","locale":"es-VE","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225848,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473-fr-ca","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:21.972Z","updatedAt":"2026-09-29T16:09:47.085Z","publishedAt":"2026-09-29T16:09:47.242Z","locale":"fr-CA","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225847,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473-fr-fr","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:21.206Z","updatedAt":"2026-09-29T16:09:46.248Z","publishedAt":"2026-09-29T16:09:46.403Z","locale":"fr-FR","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225853,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Platinum Violet","slug":"platinum-1120-platinum-violet-pf026473-hu-hu","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:26.311Z","updatedAt":"2026-09-29T16:09:52.072Z","publishedAt":"2026-09-29T16:09:52.442Z","locale":"hu-HU","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225831,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Biondo Platino Irisé","slug":"platinum-1120-platinum-violet-pf026473-it-it","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:33:07.786Z","updatedAt":"2026-09-29T16:09:27.874Z","publishedAt":"2026-09-29T16:09:28.238Z","locale":"it-IT","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:22.854Z","updatedAt":"2026-09-29T16:09:47.927Z","publishedAt":"2026-09-29T16:09:48.254Z","locale":"pl-PL","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225855,"documentId":"asgmc4pow89okt1ucoxjewxt","name":"Platinum - 11.20 Louro Platina Irisé","slug":"platinum-1120-platinum-violet-pf026473-pt-br","brand":"alfaparfmilano","sku":"PF026473","productLine":"Apm Color","tag":"PF026473","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:27.768Z","updatedAt":"2026-09-29T16:09:54.315Z","publishedAt":"2026-09-29T16:09:54.672Z","locale":"pt-BR","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:26.947Z","updatedAt":"2026-09-29T16:09:53.104Z","publishedAt":"2026-09-29T16:09:53.426Z","locale":"pt-PT","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$b7","asterisksHtml":null,"createdAt":"2026-08-27T21:33:23.746Z","updatedAt":"2026-09-29T16:09:49.517Z","publishedAt":"2026-09-29T16:09:49.886Z","locale":"ro-RO","akeneoIdentifier":"PF026473","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4733846,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4733847,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4733848,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4733849,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2618,"documentId":"rtpk1ibbnhk6qap2qpvyqj1q","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","alternativeText":"Akeneo PF026474 — APMP_EOC_2025_PF026474_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.81,"sizeInBytes":24812,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"b3277b85650b50fc816cd01c33888365","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":237.84,"sizeInBytes":237843,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"380e206f982605ab8bff5296b8136072","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":534.84,"sizeInBytes":534837,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"614f55efda7943df8c55861e84c6e546","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","size":268.42,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:14.122Z","updatedAt":"2026-08-27T18:29:14.122Z","publishedAt":"2026-08-27T18:29:14.122Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2166344,"html":"Line: Apm Color"},{"id":2166345,"html":"Format: Tubo"},{"id":2166346,"html":"Size: 60ml"},{"id":2166347,"html":"Ean: 8022297167244"},{"id":2166348,"html":"Net weight: 60.0000"},{"id":2166349,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2161759,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2161760,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2161761,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2161762,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2161763,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2161764,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2161765,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2161766,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2161767,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2161768,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2161769,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2161770,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2161771,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2161772,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2161773,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2161774,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":950577,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":950578,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":950579,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":950580,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":950581,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":950582,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":950583,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1216898,"label":"Ingredientes","content":"$b9","kind":"tab"},{"id":1216899,"label":"Features","content":"$ba","kind":"tab"},{"id":1216900,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699799,"name":"Platinum - 11.21 Platinum Violet Ash","colorCode":"apm_eoc_PF011234","image":{"id":2618,"documentId":"rtpk1ibbnhk6qap2qpvyqj1q","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","alternativeText":"Akeneo PF026474 — APMP_EOC_2025_PF026474_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.81,"sizeInBytes":24812,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"b3277b85650b50fc816cd01c33888365","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":237.84,"sizeInBytes":237843,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"380e206f982605ab8bff5296b8136072","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026474-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":534.84,"sizeInBytes":534837,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","etag":"614f55efda7943df8c55861e84c6e546","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0","ext":".png","mime":"image/png","size":268.42,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026474_02_cdb8f209b0.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:14.122Z","updatedAt":"2026-08-27T18:29:14.122Z","publishedAt":"2026-08-27T18:29:14.122Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685541,"metaTitle":"Platinum - 11.21 Rubio Platino Irisado Ceniza","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225884,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474-de-de","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:50.912Z","updatedAt":"2026-09-29T16:10:31.645Z","publishedAt":"2026-09-29T16:10:31.874Z","locale":"de-DE","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225857,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:14.722Z","updatedAt":"2026-09-29T16:09:56.549Z","publishedAt":"2026-09-29T16:09:56.942Z","locale":"en","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:31.658Z","updatedAt":"2026-09-29T16:10:02.179Z","publishedAt":"2026-09-29T16:10:02.802Z","locale":"en-AU","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:30.195Z","updatedAt":"2026-09-29T16:09:59.028Z","publishedAt":"2026-09-29T16:09:59.427Z","locale":"en-GB","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:30.934Z","updatedAt":"2026-09-29T16:09:59.970Z","publishedAt":"2026-09-29T16:10:01.313Z","locale":"en-IE","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:29.283Z","updatedAt":"2026-09-29T16:09:57.776Z","publishedAt":"2026-09-29T16:09:58.254Z","locale":"en-US","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225871,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474-es-ve","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:39.530Z","updatedAt":"2026-09-29T16:10:13.714Z","publishedAt":"2026-09-29T16:10:14.263Z","locale":"es-VE","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225880,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474-fr-ca","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:47.436Z","updatedAt":"2026-09-29T16:10:28.374Z","publishedAt":"2026-09-29T16:10:28.528Z","locale":"fr-CA","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225879,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474-fr-fr","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:33:46.451Z","updatedAt":"2026-09-29T16:10:27.671Z","publishedAt":"2026-09-29T16:10:27.895Z","locale":"fr-FR","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225885,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Platinum Violet Ash","slug":"platinum-1121-platinum-violet-ash-pf026474-hu-hu","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:51.790Z","updatedAt":"2026-09-29T16:10:32.560Z","publishedAt":"2026-09-29T16:10:32.890Z","locale":"hu-HU","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225863,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Biondo Platino Irisé Cenere","slug":"platinum-1121-platinum-violet-ash-pf026474-it-it","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:33:33.167Z","updatedAt":"2026-09-29T16:10:04.150Z","publishedAt":"2026-09-29T16:10:04.532Z","locale":"it-IT","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:48.350Z","updatedAt":"2026-09-29T16:10:29.036Z","publishedAt":"2026-09-29T16:10:29.303Z","locale":"pl-PL","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225887,"documentId":"dhnd5nvu335dldp1lfkkh3ja","name":"Platinum - 11.21 Louro Platina Irisé Cinza","slug":"platinum-1121-platinum-violet-ash-pf026474-pt-br","brand":"alfaparfmilano","sku":"PF026474","productLine":"Apm Color","tag":"PF026474","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:53.075Z","updatedAt":"2026-09-29T16:10:34.577Z","publishedAt":"2026-09-29T16:10:35.063Z","locale":"pt-BR","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:52.441Z","updatedAt":"2026-09-29T16:10:33.528Z","publishedAt":"2026-09-29T16:10:33.949Z","locale":"pt-PT","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$c7","asterisksHtml":null,"createdAt":"2026-08-27T21:33:49.245Z","updatedAt":"2026-09-29T16:10:29.880Z","publishedAt":"2026-09-29T16:10:30.317Z","locale":"ro-RO","akeneoIdentifier":"PF026474","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4734102,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4734103,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4734104,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4734105,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2617,"documentId":"g55oqd8jixu0fetpvi2784c5","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","alternativeText":"Akeneo PF026475 — APMP_EOC_2025_PF026475_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.36,"sizeInBytes":24361,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"2a19a39a5326827474e7a13117d07a82","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":237.23,"sizeInBytes":237234,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"4749d63e61bff8dbde8c3213937cf13a","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":537.36,"sizeInBytes":537364,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"501b66898a620feb467a2b35f66eca6d","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","size":255.68,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:11.668Z","updatedAt":"2026-08-27T18:29:11.668Z","publishedAt":"2026-08-27T18:29:11.668Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2166728,"html":"Line: Apm Color"},{"id":2166729,"html":"Format: Tubo"},{"id":2166730,"html":"Size: 60ml"},{"id":2166731,"html":"Ean: 8022297167251"},{"id":2166732,"html":"Net weight: 60.0000"},{"id":2166733,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2162513,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2162514,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2162515,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2162516,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2162517,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2162518,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2162519,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2162520,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2162521,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2162522,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2162523,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2162524,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2162525,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2162526,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2162527,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2162528,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":950913,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":950914,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":950915,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":950916,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":950917,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":950918,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":950919,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1217120,"label":"Ingredientes","content":"$c9","kind":"tab"},{"id":1217121,"label":"Features","content":"$ca","kind":"tab"},{"id":1217122,"label":"How to use","content":"

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699863,"name":"Platinum - 11.02 Platinum Soft Violet","colorCode":"apm_eoc_PF011235","image":{"id":2617,"documentId":"g55oqd8jixu0fetpvi2784c5","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","alternativeText":"Akeneo PF026475 — APMP_EOC_2025_PF026475_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":24.36,"sizeInBytes":24361,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"2a19a39a5326827474e7a13117d07a82","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":237.23,"sizeInBytes":237234,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"4749d63e61bff8dbde8c3213937cf13a","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026475-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":537.36,"sizeInBytes":537364,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","etag":"501b66898a620feb467a2b35f66eca6d","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf","ext":".png","mime":"image/png","size":255.68,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026475_02_51ad83badf.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:11.668Z","updatedAt":"2026-08-27T18:29:11.668Z","publishedAt":"2026-08-27T18:29:11.668Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685629,"metaTitle":"Platinum - 11.02 Rubio Platino Ligeramente Irisado","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225916,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475-de-de","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:16.548Z","updatedAt":"2026-09-29T16:11:11.442Z","publishedAt":"2026-09-29T16:11:11.671Z","locale":"de-DE","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225889,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:12.279Z","updatedAt":"2026-09-29T16:10:38.252Z","publishedAt":"2026-09-29T16:10:38.571Z","locale":"en","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:56.935Z","updatedAt":"2026-09-29T16:10:42.548Z","publishedAt":"2026-09-29T16:10:42.869Z","locale":"en-AU","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:55.212Z","updatedAt":"2026-09-29T16:10:40.176Z","publishedAt":"2026-09-29T16:10:40.839Z","locale":"en-GB","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:56.065Z","updatedAt":"2026-09-29T16:10:41.527Z","publishedAt":"2026-09-29T16:10:41.854Z","locale":"en-IE","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:33:54.476Z","updatedAt":"2026-09-29T16:10:39.209Z","publishedAt":"2026-09-29T16:10:39.514Z","locale":"en-US","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Productos relacionados"},{"id":225903,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475-es-ve","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:04.855Z","updatedAt":"2026-09-29T16:10:55.478Z","publishedAt":"2026-09-29T16:10:55.723Z","locale":"es-VE","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225912,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475-fr-ca","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:12.769Z","updatedAt":"2026-09-29T16:11:07.785Z","publishedAt":"2026-09-29T16:11:07.938Z","locale":"fr-CA","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225911,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475-fr-fr","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:11.925Z","updatedAt":"2026-09-29T16:11:07.200Z","publishedAt":"2026-09-29T16:11:07.363Z","locale":"fr-FR","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":null},{"id":225917,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Platinum Soft Violet","slug":"platinum-1102-platinum-soft-violet-pf026475-hu-hu","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:17.517Z","updatedAt":"2026-09-29T16:11:12.561Z","publishedAt":"2026-09-29T16:11:12.966Z","locale":"hu-HU","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

Tökéletesek a magas emeléshez és kiemelésekhez, a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225895,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Biondo Platino Puro Irisé","slug":"platinum-1102-platinum-soft-violet-pf026475-it-it","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:33:58.289Z","updatedAt":"2026-09-29T16:10:44.230Z","publishedAt":"2026-09-29T16:10:44.478Z","locale":"it-IT","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:13.630Z","updatedAt":"2026-09-29T16:11:08.465Z","publishedAt":"2026-09-29T16:11:08.734Z","locale":"pl-PL","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Idealne do wysokiego liftingu i pasemek, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_platinum","relatedSectionTitle":"Powiązane produkty"},{"id":225919,"documentId":"vsk3obxpdqspv86h10lj1w1d","name":"Platinum - 11.02 Louro Platina Puro Irisé","slug":"platinum-1102-platinum-soft-violet-pf026475-pt-br","brand":"alfaparfmilano","sku":"PF026475","productLine":"Apm Color","tag":"PF026475","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:18.951Z","updatedAt":"2026-09-29T16:11:16.002Z","publishedAt":"2026-09-29T16:11:16.337Z","locale":"pt-BR","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:18.238Z","updatedAt":"2026-09-29T16:11:13.790Z","publishedAt":"2026-09-29T16:11:14.903Z","locale":"pt-PT","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ideal para realizar clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$d7","asterisksHtml":null,"createdAt":"2026-08-27T21:34:14.544Z","updatedAt":"2026-09-29T16:11:09.396Z","publishedAt":"2026-09-29T16:11:09.778Z","locale":"ro-RO","akeneoIdentifier":"PF026475","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Perfectă pentru o deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: menține culoarea, protejând în același timp firul de păr.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4734358,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4734359,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4734360,"name":"apm_facet_color","value":"apm_fc_platino"},{"id":4734361,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2616,"documentId":"wuz3bu0f4eu7q8wvxi28w91k","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","alternativeText":"Akeneo PF026476 — APMP_EOC_2025_PF026476_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":14.74,"sizeInBytes":14736,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"aab326f6ac8397e14ae20a178480a738","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":137.76,"sizeInBytes":137761,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"88f69185f04e75942dc3985a3701dec9","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":308.73,"sizeInBytes":308734,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"c7150ef78763f4db289b39926f343a3b","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","size":138.72,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:09.208Z","updatedAt":"2026-08-27T18:29:09.208Z","publishedAt":"2026-08-27T18:29:09.208Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2167112,"html":"Line: Apm Color"},{"id":2167113,"html":"Format: Tubo"},{"id":2167114,"html":"Size: 60ml"},{"id":2167115,"html":"Ean: 8022297167268"},{"id":2167116,"html":"Net weight: 60.0000"},{"id":2167117,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2163267,"anchorId":"benefit-1","html":"

Patented Color Guard Technology para la protección de intensidad y duración del color

"},{"id":2163268,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2163269,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2163270,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2163271,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2163272,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2163273,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2163274,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2163275,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2163276,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"},{"id":2163277,"anchorId":"benefit-11","html":"

Hasta un +40% de mantenimiento del color después de 15 días de exposición continua a la luz azul***

"},{"id":2163278,"anchorId":"benefit-12","html":"

Hasta un +63% de peinabilidad en cabello seco****

"},{"id":2163279,"anchorId":"benefit-13","html":"

Hasta un +69% de protección del color de la acción de los rayos UV*****

"},{"id":2163280,"anchorId":"benefit-14","html":"

excelente protección del color incluso tras el uso repetido de utensilios de calor.

"},{"id":2163281,"anchorId":"benefit-15","html":"

mejor distribución del color con un resultado final más uniforme******

"},{"id":2163282,"anchorId":"benefit-16","html":"

ahorro de agua gracias al menor consumo durante el enjuague******

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":951249,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":951250,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":951251,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":951252,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":951253,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":951254,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":951255,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1217340,"label":"Ingredientes","content":"$d9","kind":"tab"},{"id":1217341,"label":"Features","content":"$da","kind":"tab"},{"id":1217342,"label":"How to use","content":"

Puede mezclarse con todos los tonos de la serie Platinum para aumentar su poder de aclaración hasta 5 tonos. Proporción máxima de mezcla: 1:1 (30 g Platinum + 30 g 0SP + 120 ml Oxid’o a 40 Vol.).

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":699927,"name":"Platinum - 0SP Lifting Reinforcer","colorCode":"apm_eoc_PF011236","image":{"id":2616,"documentId":"wuz3bu0f4eu7q8wvxi28w91k","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","alternativeText":"Akeneo PF026476 — APMP_EOC_2025_PF026476_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":14.74,"sizeInBytes":14736,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"aab326f6ac8397e14ae20a178480a738","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":137.76,"sizeInBytes":137761,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"88f69185f04e75942dc3985a3701dec9","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf026476-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":308.73,"sizeInBytes":308734,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","etag":"c7150ef78763f4db289b39926f343a3b","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085","ext":".png","mime":"image/png","size":138.72,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf026476_02_29ccee2085.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:29:09.208Z","updatedAt":"2026-08-27T18:29:09.208Z","publishedAt":"2026-08-27T18:29:09.208Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ie","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.279Z","updatedAt":"2026-08-27T11:46:37.899Z","publishedAt":"2026-08-27T11:46:37.915Z","locale":"en-IE"},{"id":15606,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-us","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.838Z","updatedAt":"2026-08-27T11:46:37.531Z","publishedAt":"2026-08-27T11:46:37.551Z","locale":"en-US"},{"id":15615,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.755Z","updatedAt":"2026-08-27T11:46:39.211Z","publishedAt":"2026-08-27T11:46:39.229Z","locale":"es-CL"},{"id":15616,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-co","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.925Z","updatedAt":"2026-08-27T11:46:39.392Z","publishedAt":"2026-08-27T11:46:39.408Z","locale":"es-CO"},{"id":15622,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-cr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.147Z","updatedAt":"2026-08-27T11:46:40.494Z","publishedAt":"2026-08-27T11:46:40.510Z","locale":"es-CR"},{"id":15626,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-do","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.932Z","updatedAt":"2026-08-27T11:46:41.215Z","publishedAt":"2026-08-27T11:46:41.234Z","locale":"es-DO"},{"id":15617,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ec","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.189Z","updatedAt":"2026-08-27T11:46:39.574Z","publishedAt":"2026-08-27T11:46:39.592Z","locale":"es-EC"},{"id":15612,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-es","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.132Z","updatedAt":"2026-08-27T11:46:38.665Z","publishedAt":"2026-08-27T11:46:38.681Z","locale":"es-ES"},{"id":15624,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-gt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.495Z","updatedAt":"2026-08-27T11:46:40.855Z","publishedAt":"2026-08-27T11:46:40.871Z","locale":"es-GT"},{"id":15625,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-hn","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.759Z","updatedAt":"2026-08-27T11:46:41.034Z","publishedAt":"2026-08-27T11:46:41.050Z","locale":"es-HN"},{"id":15614,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-mx","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.574Z","updatedAt":"2026-08-27T11:46:39.027Z","publishedAt":"2026-08-27T11:46:39.047Z","locale":"es-MX"},{"id":15621,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pa","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.885Z","updatedAt":"2026-08-27T11:46:40.309Z","publishedAt":"2026-08-27T11:46:40.325Z","locale":"es-PA"},{"id":15618,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-pe","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.354Z","updatedAt":"2026-08-27T11:46:39.759Z","publishedAt":"2026-08-27T11:46:39.778Z","locale":"es-PE"},{"id":15623,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-sv","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:53.326Z","updatedAt":"2026-08-27T11:46:40.678Z","publishedAt":"2026-08-27T11:46:40.694Z","locale":"es-SV"},{"id":15620,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-uy","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.715Z","updatedAt":"2026-08-27T11:46:40.126Z","publishedAt":"2026-08-27T11:46:40.144Z","locale":"es-UY"},{"id":15619,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ve","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:52.519Z","updatedAt":"2026-08-27T11:46:39.942Z","publishedAt":"2026-08-27T11:46:39.960Z","locale":"es-VE"},{"id":15628,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.358Z","updatedAt":"2026-08-27T11:46:41.585Z","publishedAt":"2026-08-27T11:46:41.601Z","locale":"fr-CA"},{"id":15627,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-fr-fr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.188Z","updatedAt":"2026-08-27T11:46:41.402Z","publishedAt":"2026-08-27T11:46:41.419Z","locale":"fr-FR"},{"id":15633,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-hu-hu","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.332Z","updatedAt":"2026-08-27T11:46:42.522Z","publishedAt":"2026-08-27T11:46:42.538Z","locale":"hu-HU"},{"id":15611,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-it-it","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.872Z","updatedAt":"2026-08-27T11:46:38.479Z","publishedAt":"2026-08-27T11:46:38.497Z","locale":"it-IT"},{"id":15629,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pl-pl","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.523Z","updatedAt":"2026-08-27T11:46:41.765Z","publishedAt":"2026-08-27T11:46:41.784Z","locale":"pl-PL"},{"id":15635,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-br","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.666Z","updatedAt":"2026-08-27T11:46:42.882Z","publishedAt":"2026-08-27T11:46:42.898Z","locale":"pt-BR"},{"id":15634,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-pt-pt","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.498Z","updatedAt":"2026-08-27T11:46:42.703Z","publishedAt":"2026-08-27T11:46:42.721Z","locale":"pt-PT"},{"id":15630,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ro-ro","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.775Z","updatedAt":"2026-08-27T11:46:41.946Z","publishedAt":"2026-08-27T11:46:41.964Z","locale":"ro-RO"},{"id":15631,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-ru-ru","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:54.949Z","updatedAt":"2026-08-27T11:46:42.131Z","publishedAt":"2026-08-27T11:46:42.159Z","locale":"ru-RU"},{"id":15636,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-sr","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.848Z","updatedAt":"2026-08-27T11:46:43.062Z","publishedAt":"2026-08-27T11:46:43.080Z","locale":"sr"}]},"subline":{"id":5803,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ar","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.631Z","updatedAt":"2026-08-27T11:45:34.360Z","publishedAt":"2026-08-27T11:45:34.390Z","locale":"es-AR","image":null,"category":null,"macro":{"id":793,"documentId":"qi2jd7dvqln84decjujlix6r","brand":"alfaparfmilano","name":"Color y Forma","slug":"apm-color-es-ar","productPathSegment":"products","order":1,"description":null,"createdAt":"2026-08-07T09:26:21.799Z","updatedAt":"2026-08-27T11:40:49.797Z","publishedAt":"2026-08-27T11:40:49.808Z","locale":"es-AR"},"localizations":[{"id":5822,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-de-de","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.575Z","updatedAt":"2026-08-27T11:45:41.288Z","publishedAt":"2026-08-27T11:45:41.316Z","locale":"de-DE"},{"id":5795,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.016Z","updatedAt":"2026-08-27T11:45:28.283Z","publishedAt":"2026-08-27T11:45:28.312Z","locale":"en"},{"id":5799,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-au","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.860Z","updatedAt":"2026-08-27T11:45:31.576Z","publishedAt":"2026-08-27T11:45:31.603Z","locale":"en-AU"},{"id":5800,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.039Z","updatedAt":"2026-08-27T11:45:31.925Z","publishedAt":"2026-08-27T11:45:32.036Z","locale":"en-CA"},{"id":5797,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-gb","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.413Z","updatedAt":"2026-08-27T11:45:30.382Z","publishedAt":"2026-08-27T11:45:30.414Z","locale":"en-GB"},{"id":5798,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-ie","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.592Z","updatedAt":"2026-08-27T11:45:31.202Z","publishedAt":"2026-08-27T11:45:31.235Z","locale":"en-IE"},{"id":5796,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-en-us","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:52.208Z","updatedAt":"2026-08-27T11:45:28.650Z","publishedAt":"2026-08-27T11:45:28.679Z","locale":"en-US"},{"id":5805,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.988Z","updatedAt":"2026-08-27T11:45:35.181Z","publishedAt":"2026-08-27T11:45:35.215Z","locale":"es-CL"},{"id":5806,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-co","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.176Z","updatedAt":"2026-08-27T11:45:35.714Z","publishedAt":"2026-08-27T11:45:35.751Z","locale":"es-CO"},{"id":5812,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-cr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.523Z","updatedAt":"2026-08-27T11:45:37.649Z","publishedAt":"2026-08-27T11:45:37.680Z","locale":"es-CR"},{"id":5816,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-do","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.281Z","updatedAt":"2026-08-27T11:45:39.043Z","publishedAt":"2026-08-27T11:45:39.074Z","locale":"es-DO"},{"id":5807,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ec","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.431Z","updatedAt":"2026-08-27T11:45:36.099Z","publishedAt":"2026-08-27T11:45:36.137Z","locale":"es-EC"},{"id":5802,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-es","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.458Z","updatedAt":"2026-08-27T11:45:34.052Z","publishedAt":"2026-08-27T11:45:34.096Z","locale":"es-ES"},{"id":5814,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-gt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.898Z","updatedAt":"2026-08-27T11:45:38.232Z","publishedAt":"2026-08-27T11:45:38.263Z","locale":"es-GT"},{"id":5815,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-hn","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.093Z","updatedAt":"2026-08-27T11:45:38.614Z","publishedAt":"2026-08-27T11:45:38.642Z","locale":"es-HN"},{"id":5804,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-mx","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.809Z","updatedAt":"2026-08-27T11:45:34.648Z","publishedAt":"2026-08-27T11:45:34.676Z","locale":"es-MX"},{"id":5811,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pa","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.247Z","updatedAt":"2026-08-27T11:45:37.361Z","publishedAt":"2026-08-27T11:45:37.392Z","locale":"es-PA"},{"id":5808,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-pe","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.626Z","updatedAt":"2026-08-27T11:45:36.503Z","publishedAt":"2026-08-27T11:45:36.535Z","locale":"es-PE"},{"id":5813,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-sv","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.710Z","updatedAt":"2026-08-27T11:45:37.937Z","publishedAt":"2026-08-27T11:45:37.967Z","locale":"es-SV"},{"id":5810,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-uy","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:55.046Z","updatedAt":"2026-08-27T11:45:37.075Z","publishedAt":"2026-08-27T11:45:37.103Z","locale":"es-UY"},{"id":5809,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-es-ve","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:54.814Z","updatedAt":"2026-08-27T11:45:36.791Z","publishedAt":"2026-08-27T11:45:36.818Z","locale":"es-VE"},{"id":5818,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-ca","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.713Z","updatedAt":"2026-08-27T11:45:40.038Z","publishedAt":"2026-08-27T11:45:40.075Z","locale":"fr-CA"},{"id":5817,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-fr-fr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.529Z","updatedAt":"2026-08-27T11:45:39.578Z","publishedAt":"2026-08-27T11:45:39.609Z","locale":"fr-FR"},{"id":5823,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-hu-hu","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.779Z","updatedAt":"2026-08-27T11:45:41.570Z","publishedAt":"2026-08-27T11:45:41.600Z","locale":"hu-HU"},{"id":5801,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-it-it","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:53.225Z","updatedAt":"2026-08-27T11:45:32.345Z","publishedAt":"2026-08-27T11:45:32.374Z","locale":"it-IT"},{"id":5819,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pl-pl","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:56.909Z","updatedAt":"2026-08-27T11:45:40.412Z","publishedAt":"2026-08-27T11:45:40.440Z","locale":"pl-PL"},{"id":5825,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-br","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.195Z","updatedAt":"2026-08-27T11:45:42.159Z","publishedAt":"2026-08-27T11:45:42.202Z","locale":"pt-BR"},{"id":5824,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-pt-pt","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.970Z","updatedAt":"2026-08-27T11:45:41.856Z","publishedAt":"2026-08-27T11:45:41.890Z","locale":"pt-PT"},{"id":5820,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ro-ro","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.147Z","updatedAt":"2026-08-27T11:45:40.697Z","publishedAt":"2026-08-27T11:45:40.727Z","locale":"ro-RO"},{"id":5821,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-ru-ru","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:57.338Z","updatedAt":"2026-08-27T11:45:40.987Z","publishedAt":"2026-08-27T11:45:41.023Z","locale":"ru-RU"},{"id":5826,"documentId":"bik3rjf5jab84ukvo9b7qdh5","name":"Evolution Of The Color","slug":"apm-color-evolutionofthecolor-sr","brand":"alfaparfmilano","description":null,"createdAt":"2026-08-07T09:29:58.389Z","updatedAt":"2026-08-27T11:45:42.471Z","publishedAt":"2026-08-27T11:45:42.501Z","locale":"sr"}]},"seo":{"id":685717,"metaTitle":"Platinum - 0SP Reforzador de Aclaración","metaDescription":"Evolution of the color es una coloración cosmética permanente que garantiza la máxima perfección del color respetando plenamente el cabello.\nPatented Color Guar","canonicalUrl":null,"noIndex":false,"ogImage":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true}},"localizations":[{"id":225948,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476-de-de","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:42.286Z","updatedAt":"2026-09-29T16:11:46.771Z","publishedAt":"2026-09-29T16:11:46.984Z","locale":"de-DE","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":null},{"id":225921,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":"Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
\nPatented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.","benefitLineHtml":"

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T18:29:09.877Z","updatedAt":"2026-09-29T16:11:18.630Z","publishedAt":"2026-09-29T16:11:18.861Z","locale":"en","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":"

To obtain high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

","endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:22.654Z","updatedAt":"2026-09-29T16:11:22.628Z","publishedAt":"2026-09-29T16:11:23.031Z","locale":"en-AU","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:21.214Z","updatedAt":"2026-09-29T16:11:20.528Z","publishedAt":"2026-09-29T16:11:20.993Z","locale":"en-GB","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:21.911Z","updatedAt":"2026-09-29T16:11:21.597Z","publishedAt":"2026-09-29T16:11:22.044Z","locale":"en-IE","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Patented Color Guard Technology for color and intensity protection
Protects the color from pollution, blue-light and UV light
Vegan formula enriched with Hyaluronic Acid
Free from PPD*
With only 0.7% ammonia**
100% coverage of grey hair
Up to 3 levels of lightening
Bonding Performance to protect the hair during the color service
Intense color and radiant tones
Perfect cosmeticity: hair is soft, strong and radiant
Up to +40% color retention after 15 days of continuous blue light exposure***
Up to +63% combability on dry hair****
Up to +69% color protection from UV rays*****
Excellent color retention even after repeated use of hot tools
Better color distribution with a more uniform result******
Water saving due to less consumption during rinsing******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:20.375Z","updatedAt":"2026-09-29T16:11:19.428Z","publishedAt":"2026-09-29T16:11:19.838Z","locale":"en-US","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Paraphenylendiamine, a dye widely used in hair colorants.
\n**Average concentration of \"on-head\" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
\n***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
\n****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
\n*****Compared with the same formula without the specific active ingredient.
\n******Compared to the Evolution of the color formula without patented technology.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Results","resultAnnotation":null,"resultDescription":null,"endBenefitHtml":"

long-lasting permanent cosmetic color

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

Para aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel: cuida el color respetando plenamente el cabello.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":"Productos relacionados"},{"id":225935,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476-es-ve","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:30.684Z","updatedAt":"2026-09-29T16:11:35.392Z","publishedAt":"2026-09-29T16:11:35.825Z","locale":"es-VE","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":null},{"id":225944,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476-fr-ca","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:38.758Z","updatedAt":"2026-09-29T16:11:43.173Z","publishedAt":"2026-09-29T16:11:43.341Z","locale":"fr-CA","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":null},{"id":225943,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476-fr-fr","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":null,"benefitLineHtml":null,"asterisksHtml":null,"createdAt":"2026-08-27T21:34:37.949Z","updatedAt":"2026-09-29T16:11:42.581Z","publishedAt":"2026-09-29T16:11:42.729Z","locale":"fr-FR","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":null,"resultAnnotation":null,"resultDescription":null,"endBenefitHtml":null,"texture":null,"descriptionTitle":null,"resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":null},{"id":225949,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Lifting Reinforcer","slug":"platinum-0sp-lifting-reinforcer-pf026476-hu-hu","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":"A szín fejlődése egy állandó kozmetikai hajszín, amely a lehető legjobb színt biztosítja, miközben gyengéden kezeli a hajat.
Szabadalmaztatott Color Guard technológia a szín- és intenzitásvédelemre, valamint innovatív aktív összetevők készlete a kék fény, szennyezés és UV-fény károsodásának ellensúlyozására.","benefitLineHtml":"

Szabadalmaztatott színvédő technológia szín- és intenzitásvédelemre
Védi a színt a szennyezéstől, a kék és UV fénytől
Hialuronsavas vegán tápszer
Mentes a PPD*
Csak 0,7% ammóniával**
100%-os szürke haj fedezete
Akár 3 szintű villámolás
Bonding Performance a haj védelmére a festékezés során
Intenzív színek és ragyogó tónusok
Tökéletes megjelenés: haj puha, erős és ragyogó
Akár +40% színvisszatartás 15 nap folyamatos kék fény után***
Akár +63% fésésülhetőség száraz hajon****
Akár +69% UV-sugárzás elleni színvédelem*****
Kiváló színtartás még a forró szerszámok ismételt használata
Jobb színeloszlás egyenletesebb eredménnyel******
Víztakarékosság a öblítés közben kisebb fogyasztás miatt******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:43.204Z","updatedAt":"2026-09-29T16:11:47.551Z","publishedAt":"2026-09-29T16:11:47.847Z","locale":"hu-HU","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamin, egy széles körben hajszínező festék.
**Átlagos \"fejen\" ammónia koncentrációja (színes krém/aktivátor keverési arány 1:1,5). A színek Platinum sorozatának fejlődését nem veszik figyelembe.
Evolúcióval színezett hajat tesztelték, majd 15 napon át folyamatosan kék fénynek tették ki, szemben azzal a hajjal, amelyet ugyanazoknak a feltételeknek vetettek ki, de először az új Evolution színtechnológiával nem színezték.
Ugyanahhoz a formulához képest, amely nincs konkrét hatóanyag, 8 cigaretta füstjének való kitettsége után.
Összehasonlítva ugyanazzal a formulával, nincs konkrét hatóanyag.
Összehasonlítva a színformulával a szabadalmaztatott technológia nélküli Evolution modelljével.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Eredmények","resultAnnotation":null,"resultDescription":"

A magas emeléshez és kiemelésekhez a világos pasztell árnyalatok ragyogóvá teszik a hajat: gondoskodnak a színről, miközben gyengéden kezelik a hajat.

","endBenefitHtml":"

Tartós kozmetikai hajfesték

","texture":null,"descriptionTitle":"Imádom az evolúciódat","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":"Kapcsolódó termékek"},{"id":225927,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Super Rinforzatore di Schiaritura","slug":"platinum-0sp-lifting-reinforcer-pf026476-it-it","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":"

Colorazione permanente a lunga durata, per ottenere schiariture intense o colpi di luce, rende i capelli luminosi con chiari colori pastello. Assicura la massima perfezione del colore nel pieno rispetto del capello.

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy per la protezione di intensità e durata del colore
Protezione del colore da inquinamento, luce blu e raggi UV
Formula vegan arricchita con Acido Ialuronico
Senza PPD*
Con solo 0,7% di ammoniaca**
100% copertura dei capelli bianchi
Fino a 3 toni di schiaritura
Bonding Performance per proteggere il capello durante il servizio di colorazione
Colore intenso e riflessi luminosi
Perfetta cosmeticità: capelli morbidi, forti e luminosi

\n
*Parafenilendiammina, colorante largamente utilizzato nelle tinture per capelli.
\n**Concentrazione media di ammoniaca “on-head” (rapporto di miscelazione crema colore/attivatore di 1:1,5). Non si considera la serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:34:24.201Z","updatedAt":"2026-09-29T16:11:24.175Z","publishedAt":"2026-09-29T16:11:24.458Z","locale":"it-IT","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Risultati","resultAnnotation":null,"resultDescription":"

","endBenefitHtml":"

colorazione cosmetica permanente a lunga durata

Opatentowana technologia Color Guard zapewniająca ochronę koloru i intensywności
Chroni kolor przed zanieczyszczeniami, światłem niebieskim i UV
Wegańska formuła wzbogacona o kwas hialuronowy
Nie zawiera PPD*
Zawiera tylko 0,7% amoniaku**
100% pokrycie siwych włosów
Do 3 poziomów rozjaśnienia
Wydajność klejenia w celu ochrony włosów podczas usługi koloryzacji
Intensywny kolor i promienne odcienie
Doskonała kosmetyka: włosy są miękkie, mocne i promienne
Do +40% trwałości koloru po 15 dniach ciągłej ekspozycji na niebieskie światło***
Do +63% rozczesywania na suchych włosach****
Do +69% ochrony koloru przed promieniami UV*****
Doskonałe zachowanie koloru nawet po wielokrotnym użyciu gorących narzędzi
Lepszy rozkład kolorów przy bardziej jednolitym efekcie******
Oszczędność wody dzięki mniejszemu zużyciu podczas płukania******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:39.631Z","updatedAt":"2026-09-29T16:11:43.910Z","publishedAt":"2026-09-29T16:11:44.252Z","locale":"pl-PL","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"* Parafenylenodiamina, barwnik szeroko stosowany w farbach do włosów.
\n**Średnie stężenie amoniaku \"na głowę\" (stosunek mieszania kremu koloryzującego i aktywatora 1:1,5). Ewolucja serii Platinum nie jest brana pod uwagę.
\nTestowane na włosach farbowanych farbą Evolution koloru, a następnie wystawione na działanie niebieskiego światła w sposób ciągły przez 15 dni, w porównaniu z włosami poddanymi tym samym warunkom, ale po raz pierwszy farbowanymi bez nowej technologii koloryzacji Evolution.
\nW porównaniu z tą samą formułą bez konkretnych składników aktywnych, po ekspozycji na dym z 8 papierosów.
\nW porównaniu z tą samą formułą bez konkretnego składnika aktywnego.
\nW porównaniu z ewolucją formuły koloru bez opatentowanej technologii.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultaty","resultAnnotation":null,"resultDescription":"

Aby uzyskać wysoki lifting i pasemka, jasne pastelowe odcienie pozostawiają włosy promienne: dbają o kolor, a jednocześnie są delikatne dla włosów.

","endBenefitHtml":"

długotrwały trwały kolor kosmetyczny

","texture":null,"descriptionTitle":"Kochaj swoją ewolucję","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_specials_reinforcer","relatedSectionTitle":"Powiązane produkty"},{"id":225951,"documentId":"dga6z1mpthb0dejnrerb8m4c","name":"Platinum - 0SP Super Reforçador de Clareamento","slug":"platinum-0sp-lifting-reinforcer-pf026476-pt-br","brand":"alfaparfmilano","sku":"PF026476","productLine":"Apm Color","tag":"PF026476","tagLabel":null,"iconSrc":null,"description":"

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:44.609Z","updatedAt":"2026-09-29T16:11:49.619Z","publishedAt":"2026-09-29T16:11:49.919Z","locale":"pt-BR","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Para obter clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"

Patented color Guard Technology para a proteção da intensidade e duração da cor
Proteção da cor pela poluição, luz azul e luz UV
Fórmula vegan enriquecida com ácido hialurónico
Sem PPD*
Com apenas o 0,7% de amônia**
100% de cobertura dos cabelos brancos
Até 3 tons de clareamento
Bonding Performance para proteger durante o serviço de coloração.
Cor intensa e reflexos luminoso
Perfeita cosmeticidade: cabelos macios, fortes e luminosos
Até + 40% de manutenção da cor após 15 dias de exposição contínua à luz azul***
Até + 63% de penteabilidade em cabelos secos****
Até + 69% de proteção da cor contra a ação dos raios UV*****
Excelente preservação da cor, mesmo após o uso repetido de ferramentas quentes.
Melhor distribuição de cor com resultado final mais uniforme******
Economia de água devido ao menor consumo durante a enxágue******

","asterisksHtml":null,"createdAt":"2026-08-27T21:34:43.947Z","updatedAt":"2026-09-29T16:11:48.482Z","publishedAt":"2026-09-29T16:11:49.024Z","locale":"pt-PT","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilenodiamina, colorante amplamente utilizado nas colorações para cabelos.
\n**concentração média de amônia “on-head” (relação de diluição creme colorante/ativador 1:1,5). Não se considera a série Platinum.
\n***teste em cabelos tingidos com Evolution of the color e depois expostos à luz azul continuamente por 15 dias, em comparação com cabelos submetidos às mesmas condições, mas primeiro coloridos sem a nova tecnologia Evolution of the color.
\n****em comparação com a mesma fórmula sem os princípios ativos específicos, após a exposição à fumaça de 8 cigarros.
\n*****em comparação com a mesma fórmula sem o princípio ativo específico.
\n******em comparação com a fórmula Evolution of the color sem tecnologia patenteada.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Para obter clareamentos intensos ou luzes, deixa os cabelos luminosos com claras cores pastel: cuida da sua cor no total respeito dos cabelos.

","endBenefitHtml":"

coloração cosmética permanente de longa duração

","benefitLineHtml":"$e7","asterisksHtml":null,"createdAt":"2026-08-27T21:34:40.555Z","updatedAt":"2026-09-29T16:11:44.865Z","publishedAt":"2026-09-29T16:11:45.572Z","locale":"ro-RO","akeneoIdentifier":"PF026476","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":"*Parafenilendiamină, un colorant folosit în mod frecvent în vopselele de păr.
\n** Concentrația medie de amoniac în amestec cu oxidantul (proporție de amestec vopsea / activator 1:1,5)\nNu se aplică seriei Cube Platinum.
\n***Testat pe părul vopsit cu Evolution of the color\nsi apoi expus la lumina albastră continuu timp de 15 zile, comparativ cu părul supus acelorași condiții, dar mai întâi vopsit fără noua tehnologie Evolution of the Color.
\n****Comparativ cu aceeași formulă fără ingrediente active specifice, după expunerea la fumul provenit de la 8 țigări.
\n*****Comparativ cu aceeași formulă fără\ningredientul activ specific.
\n******Comparativ cu formula Evolution of the color fără tehnologia patentată.","productPalette":null,"pillarsType":null,"resultSectionTitle":"Rezultate","resultAnnotation":null,"resultDescription":"

Pentru a obține deschidere puternică și șuvițe, nuanțele pastel deschis lasă părul strălucitor: îngrijește culoarea în timp ce este blândă cu părul.

","endBenefitHtml":"

Vopsea cosmetică permanentă cu rezistentă îndelungată

Coloración permanente de larga duración, ideal para realizar aclarados intensos o reflejos, deja el cabello luminoso con colores claros pastel. Cuida el color respetando plenamente el cabello.

","benefitLineHtml":"

Color Guard Technology patented in the US and Italy para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

\n
*Parafenilendiamina, colorante ampliamente utilizado en tintes para el cabello.
\n**Concentración media de amoniaco “on-head” (proporción de la mezcla crema de color/ activador igual a 1:1,5). No se tiene en cuenta la Serie Evolution of the color Platinum.","asterisksHtml":null,"createdAt":"2026-08-27T21:48:44.411Z","updatedAt":"2026-09-29T16:24:55.475Z","publishedAt":"2026-09-29T16:24:55.947Z","locale":"es-AR","akeneoIdentifier":"PF027601","approvalStatus":"approved","productAnnotation":null,"descriptionAnnotation":null,"productPalette":null,"pillarsType":null,"resultSectionTitle":"Resultados","resultAnnotation":null,"resultDescription":"

Ofrece protección de intensidad y duración del color gracias a la Color Guard Technology patented in the US and Italy y a un renovado conjunto de activos que contrarrestan los daños causados por la luz azul, la contaminación y los rayos UV.

","endBenefitHtml":"

coloración cosmética permanente de larga duración

","texture":null,"descriptionTitle":"Love your evolution","resultsAccordionHtml":null,"akeneoSort":null,"activeInCatalog":true,"markets":["market_argentina","market_australia","market_brazil","market_canada","market_chile","market_china","market_colombia","market_costarica","market_cuba","market_ecuador","market_elsalvador","market_france","market_germany","market_greece","market_guatemala","market_honduras","market_hungary","market_international","market_international_es","market_ireland","market_italy","market_mexico","market_netherland","market_nicaragua","market_panama","market_paraguay","market_peru","market_poland","market_portugal","market_repdom","market_romania","market_russia","market_serbia","market_spain","market_uk","market_uruguay","market_usa","market_venezuela"],"colorFamily":"apm_eoc_platinum","colorSeries":"apm_eoc_platinum_pearl","relatedSectionTitle":"Productos relacionados","facetValues":[{"id":4739222,"name":"mktg_facet_type","value":"apm_color_type_01"},{"id":4739223,"name":"mktg_facet_services","value":"apm_color_services_01"},{"id":4739224,"name":"apm_facet_color","value":"apm_fc_pearl"},{"id":4739225,"name":"mktg_format","value":"Tubo"}],"brandImage":null,"evidenceItems":[],"howToUsePhases":[],"mediaPdf":null,"images":[{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},{"id":2537,"documentId":"r75aba9diyccqouzn4jc3cj0","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","alternativeText":"Akeneo PF027601 — APMP_EOC_2025_PF027601_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":26.15,"sizeInBytes":26153,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"95288cc397d3ee230fc83149c00419a8","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":253.34,"sizeInBytes":253342,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"ea43497ede00a28c16d71d2c5d8acdea","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":575.71,"sizeInBytes":575709,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"43279de310cb08dc9debbc19b45c1068","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","size":296.87,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:09.961Z","updatedAt":"2026-08-27T18:20:09.961Z","publishedAt":"2026-08-27T18:20:09.961Z","isUrlSigned":true}],"thumbnail":{"id":2536,"documentId":"uvtxqv3qx3im2rpcux0pwncp","name":"akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","alternativeText":"Akeneo PF027601 — APMP_EvolutionOfTheColor_Platinum_01","caption":null,"focalPoint":null,"width":2000,"height":2000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":12.97,"sizeInBytes":12965,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"3cc5fe8ec54bbcb54191571a310444c0","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":84.95,"sizeInBytes":84947,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"ba86a6b8aa994ca7208efdab7258aac8","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":163.59,"sizeInBytes":163586,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"66e170e1bf4fd7eefbb852fb8cc1f154","isUrlSigned":true},"large":{"name":"large_akeneo-alfaparfmilano-apmp-evolutionofthecolor-platinum-01.png","hash":"large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","path":null,"width":1000,"height":1000,"size":259.24,"sizeInBytes":259241,"url":"https://cdn.prod.alfaparfmilanopro.com/large_akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","etag":"13a2935ef8d04b2783705c3b07ffe453","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056","ext":".png","mime":"image/png","size":193.1,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_evolutionofthecolor_platinum_01_6c71f36056.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:08.108Z","updatedAt":"2026-08-27T18:20:08.108Z","publishedAt":"2026-08-27T18:20:08.109Z","isUrlSigned":true},"hold":null,"infoListItems":[{"id":2174792,"html":"Line: Apm Color"},{"id":2174793,"html":"Format: Tubo"},{"id":2174794,"html":"Size: 60ml"},{"id":2174795,"html":"Ean: 8022297175751"},{"id":2174796,"html":"Net weight: 58.2000"},{"id":2174797,"html":"Gross weight: 77.0000"}],"benefits":[{"id":2178249,"anchorId":"benefit-1","html":"

Color Guard Technology patented in the US and Italy para la protección de intensidad y duración del color

"},{"id":2178250,"anchorId":"benefit-2","html":"

Protección del color contra la contaminación, la luz azul y los rayos UV

"},{"id":2178251,"anchorId":"benefit-3","html":"

Fórmula Vegana enriquecida con Ácido Hialurónico

"},{"id":2178252,"anchorId":"benefit-4","html":"

Sin PPD*

"},{"id":2178253,"anchorId":"benefit-5","html":"

Con solo 0,7% de amoniaco**

"},{"id":2178254,"anchorId":"benefit-6","html":"

Cobertura de las canas al 100%

"},{"id":2178255,"anchorId":"benefit-7","html":"

Hasta 3 tonos de aclarado

"},{"id":2178256,"anchorId":"benefit-8","html":"

Bonding Performance para proteger el cabello durante el servicio de coloración.

"},{"id":2178257,"anchorId":"benefit-9","html":"

Color intenso y reflejos luminosos

"},{"id":2178258,"anchorId":"benefit-10","html":"

Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

"}],"ctas":[],"ecommerceCtas":[],"requestInfoCta":null,"formulaHighlights":[{"id":957955,"title":"Color Guard Technology patented in the US and Italy","description":"Tecnología patentada que permite una distribución uniforme y un mejor depósito del color en el cabello, prolongando la duración y garantizando una mayor luminosidad del cabello.","annotation":null,"pillarType":null,"icon":null},{"id":957956,"title":"Blue Light Protection","description":"Para una protección del color contra los daños provocados por la luz azul.","annotation":null,"pillarType":null,"icon":null},{"id":957957,"title":"Anti-pollution","description":"Para contrarrestar los efectos indeseables producidos por la contaminación.","annotation":null,"pillarType":null,"icon":null},{"id":957958,"title":"UV Protection System","description":"Para combatir la pérdida de color inducida por los rayos UV.","annotation":null,"pillarType":null,"icon":null},{"id":957959,"title":"Bonding Performance","description":"Aumenta la densidad de unión de la fibra creando una película sobre el cabello que lo protege.","annotation":null,"pillarType":null,"icon":null},{"id":957960,"title":"Ácido Hialurónico","description":"Componente natural presente en el organismo, que ayuda a mantener el nivel correcto de hidratación en los tejidos. Forma una red alrededor del cabello, lo que favorece una distribución óptima de la mezcla y una máxima adherencia.","annotation":null,"pillarType":null,"icon":null},{"id":957961,"title":"Fórmula Vegana","description":"La fórmula no contiene ingredientes de origen o derivación animal.","annotation":null,"pillarType":null,"icon":null}],"descriptionTabs":[{"id":1221826,"label":"Ingredientes","content":"$e8","kind":"tab"},{"id":1221827,"label":"Features","content":"

Color Guard Technology patented in the US and Italy para la protección de intensidad y duración del color
Protección del color contra la contaminación, la luz azul y los rayos UV
Fórmula Vegana enriquecida con Ácido Hialurónico
Sin PPD*
Con solo 0,7% de amoniaco**
Cobertura de las canas al 100%
Hasta 3 tonos de aclarado
Bonding Performance para proteger el cabello durante el servicio de coloración.
Color intenso y reflejos luminosos
Perfecta cosmeticidad: cabellos suaves, fuertes y luminosos

Para aplicar en una base que no sea más oscura que el castaño claro (5). Proporción de mezcla: 1:2 (60 g de Platinum + 120 ml de Oxid’o a 40 Vol.). Tiempo de exposición: 50/55 minutos.

","kind":"tab"}],"results":[],"resultImage":null,"videos":[],"variants":[],"colorVariants":[{"id":702075,"name":"Pearl - 11.80 Platinum Pearl","colorCode":"apm_eoc_PF027601","image":{"id":2537,"documentId":"r75aba9diyccqouzn4jc3cj0","name":"akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","alternativeText":"Akeneo PF027601 — APMP_EOC_2025_PF027601_02","caption":null,"focalPoint":null,"width":1000,"height":1000,"formats":{"thumbnail":{"name":"thumbnail_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":156,"height":156,"size":26.15,"sizeInBytes":26153,"url":"https://cdn.prod.alfaparfmilanopro.com/thumbnail_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"95288cc397d3ee230fc83149c00419a8","isUrlSigned":true},"small":{"name":"small_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"small_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":500,"height":500,"size":253.34,"sizeInBytes":253342,"url":"https://cdn.prod.alfaparfmilanopro.com/small_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"ea43497ede00a28c16d71d2c5d8acdea","isUrlSigned":true},"medium":{"name":"medium_akeneo-alfaparfmilano-apmp-eoc-2025-pf027601-02.png","hash":"medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","path":null,"width":750,"height":750,"size":575.71,"sizeInBytes":575709,"url":"https://cdn.prod.alfaparfmilanopro.com/medium_akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","etag":"43279de310cb08dc9debbc19b45c1068","isUrlSigned":true}},"hash":"akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf","ext":".png","mime":"image/png","size":296.87,"url":"https://cdn.prod.alfaparfmilanopro.com/akeneo_alfaparfmilano_apmp_eoc_2025_pf027601_02_93e91317bf.png","previewUrl":null,"provider":"aws-s3","provider_metadata":null,"createdAt":"2026-08-27T18:20:09.961Z","updatedAt":"2026-08-27T18:20:09.961Z","publishedAt":"2026-08-27T18:20:09.961Z","isUrlSigned":true}}],"category":{"id":15613,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-es-ar","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:51.317Z","updatedAt":"2026-08-27T11:46:38.838Z","publishedAt":"2026-08-27T11:46:38.855Z","locale":"es-AR","image":null,"localizations":[{"id":15632,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-de-de","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:55.140Z","updatedAt":"2026-08-27T11:46:42.337Z","publishedAt":"2026-08-27T11:46:42.356Z","locale":"de-DE"},{"id":15605,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:49.655Z","updatedAt":"2026-08-27T11:46:37.344Z","publishedAt":"2026-08-27T11:46:37.363Z","locale":"en"},{"id":15609,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-au","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.526Z","updatedAt":"2026-08-27T11:46:38.086Z","publishedAt":"2026-08-27T11:46:38.110Z","locale":"en-AU"},{"id":15610,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-ca","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.702Z","updatedAt":"2026-08-27T11:46:38.295Z","publishedAt":"2026-08-27T11:46:38.312Z","locale":"en-CA"},{"id":15607,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug":"apm-color-evolutionofthecolor-platinum-en-gb","brand":"alfaparfmilano","description":null,"order":5,"createdAt":"2026-08-07T09:30:50.103Z","updatedAt":"2026-08-27T11:46:37.715Z","publishedAt":"2026-08-27T11:46:37.733Z","locale":"en-GB"},{"id":15608,"documentId":"l8zf0wnvjzxyxha2ts57r2th","name":"Platinum","slug

Platinum - 11.32 Rubio Platino Dorado Irisado

Love your evolution

Ingredientes

Features

How to use

Nuestra fórmula

Color Guard Technology patented in the US and Italy

Blue Light Protection

Anti-pollution

UV Protection System

Bonding Performance

Ácido Hialurónico

Fórmula Vegana

Resultados

Nuestra gama

Platinum - 11.00 Rubio Platino

Platinum - 11.10 Rubio Platino Ceniza

Platinum - 11.11 Rubio Platino Ceniza Intenso

Platinum - 11.13 Rubio Platino Ceniza Dorado

Platinum - 11.20 Rubio Platino Irisado

Platinum - 11.21 Rubio Platino Irisado Ceniza

Platinum - 11.02 Rubio Platino Ligeramente Irisado

Platinum - 0SP Reforzador de Aclaración

Perla - 11.80 Rubio Platino Perla

Productos relacionados

Pigments - Red .6

Pigments - Violet Ash .21

Pigments - Ultra Violet .22

OXID'O 10 VOL

OXID'O 20 VOL

OXID'O 30 VOL

OXID'O 40 VOL

OXID'O 5 VOL

Productos relacionados

Pigments - Red .6

Pigments - Violet Ash .21

Pigments - Ultra Violet .22

OXID'O 10 VOL

OXID'O 20 VOL

OXID'O 30 VOL

OXID'O 40 VOL

OXID'O 5 VOL

Nuestra gama

Platinum - 11.00 Rubio Platino

Platinum - 11.10 Rubio Platino Ceniza

Platinum - 11.11 Rubio Platino Ceniza Intenso

Platinum - 11.13 Rubio Platino Ceniza Dorado

Platinum - 11.20 Rubio Platino Irisado

Platinum - 11.21 Rubio Platino Irisado Ceniza

Platinum - 11.02 Rubio Platino Ligeramente Irisado

Platinum - 0SP Reforzador de Aclaración

Perla - 11.80 Rubio Platino Perla