BB Bleach

The innovative bleaching line for accurate, tailored results.

Destination blonde in all its shades

A complete range of three bleaching powders makes it easier to achieve the shade you want, from total blonde to the most amazing highlights.


Exclusive protection technology

Bi-Bond Complex

An innovative protection booster: repairs damaged parts of the hair and restructures the hair fiber from within.

Marula oil

An oil that harnesses the power of the African sun: antioxidant, emollient, nourishing and rich in unsaturated fatty acids, it nourishes and revitalizes hair, leaving it more radiant.

Chia seed oil

Oil obtained from a plant native to Mexico. Rich in Omega 3, mineral salts and vitamins, for healthy-looking hair with more body.

White clay

Discovered in China in the 18th century, it is now one of the most precious cosmetic ingredients for hair: it purifies, strengthens and softens.

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