In depth knowledge, learned together.
We believe that beauty should always be a source of pleasure and we believe that learning is a never-ending process.
We believe that training is a journey towards the heart of things, not a set of predefined rules.
We want to enrich your knowledge, so that you can acquire methods, practice them and bring your creativity to life.
Are you ready to discover our wide range of products?
Discover our color and care academies and seminars.
Discover cutting, shaping, coloring and styling seminars and find a path of your own.
Join in with our big family and discover ad hoc services for you.
Acquire the skills upon which to build a solid career.
Acquire autonomy and heighten professionalism.
Acquire the ability to customize methods.
Rio de Janeiro
Our Global Ambassadors
Raised in his father’s barbershop, at 15 Lorenzo knew he wanted to be a hairdresser. In 2009 he opened his first salon, becoming Art Director of the Attilio Artistic Team in 2016. Then he started working closely with ALFAPARF MILANO PROFESSIONAL to create seminars and collections. His passion for haircuts and colors has earned him accolades such as the Best Italian Hairdresser of the Year award, a shortlist nomination at the London Alternative Hair Show and the TOP 25 Precision Cut Shot nomination at the Behind the Chair #ONESHOTHAIRAWARDS 2021. Recently appointed as an official hairstylist for the London and New York Fashion Week events.
Born in Rome, Emanuele started working in the family salon at an early age. His will to experiment with style led to the creation of the MOD group, in which he joined forces with his friend and colleague Oni Quadrino. With ALFAPARF MILANO PROFESSIONAL, he has taken part in various international shows and contributed to two collections. He is now an International Hairstylist for the Euro-Asian area and holds education courses in his Rome-based academy. His style is a combination of the Swinging London aesthetic and Italian tradition: bold looks meet soft, nuanced shapes. His versatility has driven him towards the world of fashion, allowing him to work as a session stylist for Vanity Fair, Marieclaire, L’Uomo Vogue and collaborating on commercials for Valentino.
Antonella, born and raised in a large Apulian family, started working at an early age. Soon she turned to hairstyling, amazed by the way a color can make a woman look beautiful and light up a room. At 18 years old she moved and opened the Alkimia Salon, near the city of Crema. In 2013 she entered the world of ALFAPARF MILANO PROFESSIONAL, where she holds seminars, courses and workshops on bleaching and coloring. In 2021 she has been actively collaborating in the creation of the Brand's latest collections and working as an Ambassador for the launch of new products and coloring lines. Last but not least, her technical and creative skills have earned her the title of Master Creative Colorist for ALFAPARF MILANO PROFESSIONAL Italia.
Francesco, after walking his first hairstyling steps in Palermo, opened his own salon. Over the years, he has become a world-renowned hairstylist with an unmistakeable approach. Not only has he presented his collections in more than 25 countries, he’s also the artistic director of two salons and an academy, while for ALFAPARF MILANO PROFESSIONAL he serves as International Master Creative Colorist & Stylist for the Eurasia area. In 2017, he was elected Top Italian Hairstylist.
Gianni has always shown great determination in every choice, starting with the decision to move away from his hometown Modica as a teenager. At 25 years old, he went back to Sicily and opened his own salon where, for the last 9 years, he has been combining creativity and passion to create looks that feel sophisticated yet always inspiring. After honing his skills around the world, in 2017 Gianni became an educator for the Italian branch of ALFAPARF MILANO PROFESSIONAL, who granted him the title of Top Creative Colorist and Stylist. In 2019 he worked on our #AlfaparfMilano collection.
Samuel specialized over the years with the biggest names of coiffure, both English and French. Thanks to his skills in cutting and coloring he became part of the Mexico Alfaparf Group Academy as a technical educator in 2006. His efforts to inspire professional hairstylists while managing the Vellesa Salón earned him the Best Hairstylist award for Inbemex in 2009 and for “Honor a quien honor merece” in 2016. As part of our team of educators, he currently holds a rich schedule of workshops in Central America and South America, being a point of reference for the Area.
Walter, with over 20 years of experience, is now a member of the Artigiani artistic team of ALFAPARF MILANO PROFESSIONAL México, a group of selected local stylists His career started as a salon assistant, before attending formation schools in France and England and specializing in hairstyles for weddings and high-end events. His modern, elegant style has earned him collaborations with important Mexican publications and the main stage in several shows around the country. With ALFAPARF MILANO PROFESSIONAL, he has held courses in Mexico and Central America.
Eliabe, already working on his craft at 14, opened his own salon in Porto Velho-Rondônia (Amazonia) at 18 years old. Many adventures later, he started collaborating with ALFAPARF MILANO PROFESSIONAL in 1997. Over the years, he has held more than 400 presentations in over 45 countries - including a lecture at the São Paulo European Design Institute - and created a wide range of personal collections, which earned him more than 5 awards as the best stylist/educator in Brazil. He’s currently the Artistic Director of ALFAPARF MILANO PROFESSIONAL Brazil and Creative Director of his BW Academy.
João, in his 22 years as a hairstylist has refined his skills at prestigious French and English academies. He earned several awards including the Golden Scissor and the Golden Hand Trophy in Brazil. In 2018, he was a finalist at ALFAPARF MILANO PROFESSIONAL’s own Next Color Genhairation contest. An expert in blonde looks and short haircuts, he has taken part in many shows in Brazil and USA, and he has led a wide range of courses and workshops. Today, he owns 2 salons with more than 50 employees. Known as one of the best hairstylists in his country, he welcomes clients from Miami, New York and New Jersey.
DANIEL DA SILVA
Daniel began is career at the age of 13 with his father and grandfather, both hairdressers, and soon he discovered that he had a gift for making much more than hair, but bringing joy and self-realization to people who needed to improve their self-esteem. Winner of the Golden Scissors in Brazil, during his career he developed his artistic and entrepreneurial side, partecipating to several national and international events and creating the network of beauty salons Daniel's Hardy. He is also expert in creative hightlights, hair contouring, balayage, illuminate hair and in courses of locks and blondes.
Lindsay is one of the Master Colorists of our Team. In over 20 years as a hairstylist, she has curated innovative systems and solutions to take hair coloring to a new level. This dedication has brought her on stage at major shows such as Behind The Chair and earned her a feature on the cover of Modern Salon. She always makes sure to share the story behind the looks – the HOW is important, but the WHY is what makes a difference. Apart from being a color chemistry nerd at heart, she’s also a blonding specialist, a balayage placement artist, a certified beaded row extension specialist and a passionate stylist mentor.
Cassie, beside being a Global Ambassador, is also the Artistic Director for our overseas branch and has been listed twice by Beauty Launchpad magazine among the best colorists under 30. In 2021 she competed in the final stages of the One Shot Air Awards by Behind The Chair together with Lorenzo Marchelle. Throughout her career, she has proved her talent in salons, on stage and in the digital world. For over ten years she has been an educator – a passion she wants to keep nurturing by helping other professionals reach a new level while working on her own skills, too.