Make it real
Ammonia and MEA-free permanent hair color to neutralize unwanted orange tones and create natural lightening results.
Ingredients
AQUA (WATER), CETEARYL ALCOHOL, ISOPROPANOLAMINE, LAURETH-3, BETAINE, CETEARETH-50, GLYCERYL STEARATE SE, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, COCAMIDOPROPYL BETAINE, OLEYL PHOSPHATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, OLETH-4 PHOSPHATE, SODIUM SULFITE, PARFUM (FRAGRANCE), CYSTEINE HCl, ERYTHORBIC ACID, TETRASODIUM EDTA, POLYQUATERNIUM-22, TOCOPHEROL, DIISOSTEARYL MALATE, TOLUENE-2,5-DIAMINE SULFATE, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES , 2,4-DIAMINOPHENOXYETHANOL HCl, POTASSIUM AZELOYL DIGLYCINATE, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER
How to use
When covering grey hair, mix with a Cool Natural.
Features
- Color Lamination Technology patented in the US and Italy to preserve the cosmetic feel of the hair
- Color Guard Technology patented in the US and Italy for color and intensity protection
- Protects the color from pollution, blue-light and UV light
- A-Z Bond Technology patented in italy for hair protection
- Vegan formula enriched with Hyaluronic Acid
- Free from Ammonia, MEA, PPD, Resorcinols and Silicones
- Natural-looking grey hair coverage, that minimizes the regrowth effect
- Lightens up to 3 levels
- Luminous color result, with radiant tones
Our formula
Color Lamination Technology patented in the US and Italy
The patented technology, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process.
Color Guard Technology patented in the US and Italy
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
Blue Light Protection
Protects the color from blue-light damage.
Anti-pollution
To counteract the unwanted effects of pollution.
UV Protection System
To counteract UV light-induced color loss.
A-Z Bond Technology patented in Italy
Patented technology for hair protection
Hyaluronic Acid
It is a naturally occurring substance, which helps maintain the correct level of hydration in the tissues. It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.
Vegan Formula
The formula is free from ingredients of animal origin or derivation.
Results
Thanks to the lamination effect provided by the Color Lamination Technology, hair appears up to 6 times shinier from the first application.