BB Bleach

The innovative bleaching line for accurate, tailored results.

Destination blonde in all its shades

Whether they are platinum blonde or light tones, BB Bleach is able to satisfy all your needs, thanks to the 3 specialized powders, created to fulfill every desire.

Exclusive protection technology

Bond System

Bond System effectively amplifies damage protection from both external aggressors and throughout the bleaching service.

Vegan Formula

No ingredients of animal origin or animal-derived ingredients.

Chia Seed Oil

Rich in minerals, vitamins and Omega-3, for increased nourished hair results.

White Clay

With purifying and absorbing properties.

Marula Oil

With emollient, nourishing and antioxidant properties, helping to give the hair cosmeticity and radiance after treatment.

Rice Starch

It works as a humectant to maintain the correct level of internal humidity during application, which is necessary for achieving the desired lightening level.

Maximum performance

*result of an instrumental test carried out on hair treated with the new BB Bleach Easy Lift formula, in comparison with one of the strongest market competitors.
**result of an instrumental test carried out on wet hair, after having been treated with the new formula of BB Bleach Easy Lift, in comparison with the previous formula, applied in the same way.
  • -66%
    hair breakage*
  • +38%

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