AlfaparfMilano_Style-stories_D.jpg

Style Stories

The complete line of styling products that delivers impeccable results every time.

StyleStories-2024

Every story is a style story

Style is the backdrop to your days but can sometimes take center stage. Your look always has something interesting to say.

The technology of style

The Style Stories line has been developed with our stylists and is a great way to achieve the perfect look for any occasion.

Moringa oleifera

The special ingredient at the heart of all Style Stories formulas. Known in the hair and skin care industries as the "miracle tree".

Heat Protection

All pre-styling products contain heat-activated ingredients that protect against free radicals and preserve the keratin naturally present in the hair fiber.

Volume

Texturizing products can visibly increase the body and volume of hair fiber by up to +138%!*

All-day Long-lasting

The pastes and gels contain a complex of fixing agents for all-day-long hold: after 8 hours, the original style is almost as good as new.**

Shine

Style Stories hairsprays deliver maximum radiance, up to +43%.***

Moringa oleifera

The special ingredient at the heart of all Style Stories formulas. Known in the hair and skin care industries as the "miracle tree".

Heat Protection

All pre-styling products contain heat-activated ingredients that protect against free radicals and preserve the keratin naturally present in the hair fiber.

Volume

Texturizing products can visibly increase the body and volume of hair fiber by up to +138%!*

All-day Long-lasting

The pastes and gels contain a complex of fixing agents for all-day-long hold: after 8 hours, the original style is almost as good as new.**

Shine

Style Stories hairsprays deliver maximum radiance, up to +43%.***

Because life wreaks havoc on our hair every day

* Instrumental test conducted on hair treated with Spray Wax, in comparison with untreated hair.

** Instrumental test conducted at 23°C - 73°F, in conditions of controlled humidity (50%), for a total duration of 8 hours.

*** Instrumental test conducted on hair treated with Sculpting HairSpray, in comparison with untreated hair

  • up to +138%*

    in volume

  • up to 8 hours**

    with a perfect look

  • up to +43%***

    in radiance
AlfaparfMilano_StyleStories_range_D.jpg

Our range

The right product to style your hair on all occasions.

#SHAREYOURLOOKS

Stay up to date with ALFAPARF MILANO PROFESSIONAL news.

  • Care
  • Color and Shape
  • Style
  • Lookbook
  • Education 2025
  • Brand
  • Officina del Colore
  • CONTACTS
  • NEWSLETTER
Cookie PolicyPrivacy PolicyTerm of use
Alfaparf Milano Professional
  • Cookie Policy
  • Privacy Policy
  • Term of use

Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Pre Styling

Apply before drying to help create your chosen look.

Blow Dry Cream

Thermal Protector

Volume Mousse

Flexible Mousse

Firming Mousse

Texturizers

They revitalize your look in a flash and enhance the texture of your hair for bolder styles.

Texturizing Gel

Sea Spray

Twisted Curls

Spray Wax

Vintage Powder

Hairsprays

Delivers shine, a sculpted look and a structured style without weighing hair down.

Original Hairspray

Original Hairspray

Sculpting Hairspray

Extreme Hairspray

Pastes

Allows you to take charge of every style detail and ensures lasting hold for even the most extreme looks.

Defining Wax

Glossy Pomade

Funk Clay

Gel

Unleash your creativity with polished, flexible or extreme styles.

Frozen Gel