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MILAN ON STAGE

Discover the new Semi di Lino Holiday Collection, signed by Pierluigi Longo. Six exclusive sets  portraying different souls of theatre, blending well-being, performance and shine. Each kit includes three products for a complete treatment, designed to meet the specific needs of every hair type.

Discover the new Holiday Kit

Milan always in the spotlight of the world, is a city of a thousand faces. Culture, the city’s beating heart, find its highest expression in theatre: stages that move and preserve Milan’s deepest identity. Semi di Lino tells the story of Milan through the language of theatre. Each kit opens a curtain, an invitation to take your seat in the audience … and let yourself be carried away.

Discover all the kits

NORMAL HAIR

Diamond Kit

DRY HAIR

Moisture Kit

DAMAGED HAIR

Reconstruction Kit

REBEL HAIR

Smooth Kit

THIN AND AGING HAIR

Density Kit

ALL CURL TYPES

Curl Kit

We tell the story of MILAN'S LIFE

Scenes from real life that reflect the spirit of the city.

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

ACT I – TRAGIC OPERA

Diamond Kit

ACT I – TRAGIC OPERA

NORMAL HAIR

A tribute to the most intense and theatrical beauty, the Diamond kit gives hair intense and long-lasting shine.

Illuminating Low Shampoo

Illuminating Mask

Cristalli Liquidi

ACT II – JOYOUS SYMPHONY

Moisture Kit

ACT II – JOYOUS SYMPHONY

DRY HAIR

A harmonious hymn which fills the theatre and instanly captivates the audience. The Moisture Kit hydrates and deeply nourishes dry hair, leaving hair soft and fragrant.

Nutritive Low Shampoo

Nutritive Mask

Cristalli Liquidi

ACT II – ENCHANTED FAIRY TALE

Reconstruction Kit

ACT II – ENCHANTED FAIRY TALE

DAMAGED HAIR

The theatre becomes a suspended place where reality and imagination meet. The Reconstruction Kit repairs and fortify damaged hair which regains wellbeing, strength and structure.

Reparative Low Shampoo

Reparative Mask

Cristalli Liquidi

ACT IV – GRACEFUL CLASSICAL BALLET

Smooth Kit

ACT IV – GRACEFUL CLASSICAL BALLET

REBEL HAIR

An expression of grace and discipline, a perfect balance of order, harmony and absolute beauty. The Smooth Kit gives controls and smooths rebel hair, which regains discipline, softness and brightness.

Smoothing Low Shampoo

Smoothing Mask

Smoothing Cream

ACT V – PULSING MODERN DANCE

Density Kit

ACT V – PULSING MODERN DANCE

THIN AND AGING HAIR

An explosion of energy and expressive freedom. The Density Kit restores body and density. Hair regains thickness and vitality.

Thickening Low Shampoo

Thickening Conditioner

Thickening Cream

ACT VI – HARMONIUS VOCALS WITH PIANO

Curls Kit

ACT VI – HARMONIUS VOCALS WITH PIANO

ALL CURL TYPES

Essential and harmonious notes fill the theatre. The Curls Kit defines and hydrates wavy, curly and coily hair giving control and softness.

Enhancing Low Shampoo

Enhancing Mask

Multi-benefit Oil