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Redefine Beauty

The new collection invites to reconnect with what truly represents us, celebrating authenticity, identity, and movement.

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The New Collection

Through sophisticated, free and natural looks, our Global Creative Director shapes an elegance capable of amplifying each person’s essence, transforming image and visual language intopowerful tools of expression.

The New Collection Looks

Discover all the new features of the new Rudy Mostarda collection in collaboration withAlfaparf Milano Professional, featuring 5 cut & colour looks and 2 styling looks.

Cut & Color

Feel It

Cut & Color

Reframe

Cut & Color

Recode

Cut & Color

Be Remembered

Cut & Color

Free Beauty

Styling

Soft Freedom

Styling

Authentic Design

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Our Global Creative Director

Rudy Mostarda

“When creation begins, you discover that everything starts from an intention. Before form there is the idea and, behind everything, lies its origin. Aesthetics evolve, and we redefine them: we transform technique into emotion to give life to a new vision.”

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Education

Training is a journey that enables you to acquire new skills to maximize mastery of your work as a professional.

Start Now

Beyond the looks

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#alfaparfpeople

Join our community!

Create a look using the new Pigments color service, take a photo against a clean background, share it on social media mentioning the products used, and tag @alfaparfmilanopro.

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LEARN, SHARE AND GROW

Join the ALFAPARF MILANO PROFESSIONAL network

Your salon can join the ALFAPARF MILANO PROFESSIONAL network: a guarantee of quality and excellence. Find out how to enter the Officina del Colore program or fill out the form to contact one of our agents.

JOIN OFFICINA DEL COLOREFILL OUT THE FORM

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)