Pure Reds - 7.66 Medium Blonde Intense Red

The patented technology, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process.

Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.

Protects the color from blue-light damage.

To counteract the unwanted effects of pollution.

To counteract UV light-induced color loss.

Patented technology for hair protection

It is a naturally occurring substance, which helps maintain the correct level of hydration in the tissues. It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.

The formula is free from ingredients of animal origin or derivation.