Color Guard Technology patented in the US and Italy
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
Long-lasting permanent color, perfect for high lift and highlights, the light pastel shades leave hair looking radiant. Delivers maximum color perfection while being gentle on the hair.
Color Guard Technology patented in the US and Italy works in synergy with an innovative pool of active ingredients that counteract damage caused by blue light, pollution and UV rays, protecting the color's intensity and longevity.
Discover all the solutions of the Platinum line