Models and products Benvoleo


Our values

Benvoleo is the professional brand that wants to bring a transparent, responsible and participative idea of beauty, proudly Made in Italy, to the world of haircare.


Only through conscious, clear and responsible choices we can build a better future for our planet.


Together we can create an environmentally friendly lifestyle, for the well-being of the planet and each of us.

Italian DNA

Our DNA features the expertise in combining tradition, passion, research and innovation, typical of made in Italy.

Our pillars

The Benvoleo philosophy is based on three main pillars,
each of which translates into concrete sustainable actions.

Tradition and innovation

To meet the increasingly challenging demands of today's consumers, we have taken our know-how to the next level by embracing the world of green chemistry to create effective, safe and more environmentally friendly products.

Packaging with reduced environmental impact

Packaging is a critical issue for the cosmetics industry, and the largest source of waste. Therefore, we have paid special attention to the choices in this area.

Democratic and transparent action

We decided to act not only sustainably, but also in a totally democratic and transparent way, with full respect for hair, people and the planet.

Our sustainable choices

  • Innovative, high-performance hyperfermentation technology
  • Local sourcing: active ingredients of Italian origin
  • Natural origin ingredients, clean & vegan: Formulas with more than 90%* of ingredients of natural origin, according to ISO 16128-1 and ISO 16128-2 and without sulphates, silicones**, synthetic dyes, petrolatum, paraffins, mineral oils, BHA and BHT.
  • Biodegradabilità: rinse-off products are readily biodegradable in compliance with OECD TG 301 F*** standards
  • Water saving: products that require less water during rinsing****
  • Fragrances of 100% natural origin
* With the exception of Nutri Care Oil and Hydration Creamy Shampoo
** With the exception of Nutri Care Oil, made with eco-silicones, i.e. obtained without using any ingredients of fossil origin
***International guideline defining a method for the assessment of biodegradability
  • Recycled and recyclable packaging. Primary containers made of recyclable plastic, 50 to 100% recycled, glass, and FSC paper, 100% recycled and recyclable.
  • Less is more: reducing the number of components and secondary packaging, reducing the weight of bottles
  • Packaging made of 100% recycled FSC cardboard
  • CO2-neutral packaging by offsetting CO2 eq. emissions related to packaging materials.
    Democratic and transparent action.
  • CSR (Corporate Social Responsability): we have taken concrete steps to implement initiatives that have positive impacts in the environmental and social spheres.
    Agrocortex: a project to protect the Amazon rainforest by combating deforestation to combat climate change, supported through carbon credits from offsetting the emissions of our packaging materials.
    Parks for the climate: a project to protect biodiversity and forest ecosystems in the Biosphere Reserve of the Tuscan-Emilian Apennines, an area where our active ingredient in the range, hyper-fermented oak bark, comes from.
  • Sustainable energy: at the production site in Italy we only use «clean» electricity from renewable sources and natural gas with offset CO2 emissions. We have also adopted a system for the recovery of cooling water in «closed cycle» mode, so that processing water can be reused for several cycles.
  • «Transparent» labelling. Transparency especially involves product communication. Our “transparent” labelling system conveys all information in a clear and simple manner.
    Logo Carbon neutral packaging: Zero-impact packaging with fully offset emissions
    Explanation of the % of ingredients not of natural origin, always attributable to reasons of conservation and sensoriality of the formula over time.
  • Vegan Formula without ingredients of animal origin or derivation
  • Hyperfermentation technology
  • Percentage of naturalness % of natural or naturally derived ingredients, according to ISO 16128-1 and ISO 16128-2 standards.
  • Ready biodegradability (for rinse-off products) Formula compable of being biodegrally decomposed within 28 days, accord to OECD 301F protocol.
plants in the water

Innovative hyperfermentation technology

Hyperfermentation is the beating heart of the Benvoleo formulas, a highly innovative two-step process with low environmental impact. It combines enzymatic bioliquefaction and fermentation, resulting in extracts with enhanced efficacy. The Benvoleo formulas use 4 hyper-fermented active ingredients, treated with a double fermentation process, exclusively worldwide.


All from Italy, they follow the 'locally sourced' philosophy.


OAK BARK: origin: Tuscan-Emilian Apennines


CITRUS FRUITS: origin: Sicily


RICE WATER: origin: Piedmont


VINE SAP: origin: Piedmont


For some time now, we have been talking about sustainability in all areas. But its real meaning is not so clear to everyone. This is why, in cooperation with sustainability experts, we have created a dedicated seminar to promote and support the culture of sustainability and to provide our hairdresser customers not only with up-to-date knowledge on definitions, general terminology and sustainability in cosmetics, but also with more concrete elements, such as examples of good practice for a 'sustainable salon'.




Benvoleo's treatments make it possible to offer solutions tailored to the needs of each customer. The secret of the professional performance lies in the shots. Thanks to these concentrated boosters, precious elixirs of active ingredients, each service can be customized to meet even the most difficult needs.

  • GLOSSY treatments to awaken dull hair with radiance
  • HYDRATION treatments to give dry hair the right amount of moisture
  • RECOVERY treatments to say goodbye to damaged hair
  • NUTRI INFUSION treatment, an ultra intensive service to combat dryness and provide deep nourishment

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