Care and Style
Color and Shape
A range of professional, customizable, high-performance and sustainable treatment products.
Treatments: Daily, Glossy, Hydration, Recovery
In-salon customization: Shot
Pre&post brushing: Leave-in & Refresh
A proposal for cleansing in a solid form, eco-friendly, suitable for body and all types of hair.
An unprecedented combination of products with oak bark and hyperfermented citrus fruits for dazzling radiance.
A blend of enveloping textures with hyperfermented oak bark and rice water to moisturize and nourish the driest hair.
The immediate repairing power of hyperfermented oak bark and vine sap to give new life to damaged hair.
A line of boosters capable of customizing in-salon services, to respond in a targeted manner to the different needs of the hair, for an instant transformation.
Benvoleo is the professional brand that wants to bring a transparent, responsible and participative idea of beauty, proudly Made in Italy, to the world of haircare.
The Benvoleo philosophy is based on three main pillars,
each of which translates into concrete sustainable actions.
Hyperfermentation is the beating heart of the Benvoleo formulas, a highly innovative two-step process with low environmental impact. It combines enzymatic bioliquefaction and fermentation, resulting in extracts with enhanced efficacy. The Benvoleo formulas use 4 hyper-fermented active ingredients, treated with a double fermentation process, exclusively worldwide.
All from Italy, they follow the 'locally sourced' philosophy.
OAK BARK: origin: Tuscan-Emilian Apennines
CITRUS FRUITS: origin: Sicily
RICE WATER: origin: Piedmont
VINE SAP: origin: Piedmont
For some time now, we have been talking about sustainability in all areas. But its real meaning is not so clear to everyone. This is why, in cooperation with sustainability experts, we have created a dedicated seminar to promote and support the culture of sustainability and to provide our hairdresser customers not only with up-to-date knowledge on definitions, general terminology and sustainability in cosmetics, but also with more concrete elements, such as examples of good practice for a 'sustainable salon'.
Benvoleo's treatments make it possible to offer solutions tailored to the needs of each customer. The secret of the professional performance lies in the shots. Thanks to these concentrated boosters, precious elixirs of active ingredients, each service can be customized to meet even the most difficult needs.