Pure Reds - 6.66i Dark Intense Red Blonde

AQUA (WATER), CETEARYL ALCOHOL, ARGININE, LAURETH-3, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, COCAMIDOPROPYL BETAINE, OLEYL PHOSPHATE, m-AMINOPHENOL, POTASSIUM HYDROXIDE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, OLETH-4 PHOSPHATE, PARFUM (FRAGRANCE), ERYTHORBIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, SODIUM SULFITE, EDTA, POLYQUATERNIUM-22, PEG-90 GLYCERYL ISOSTEARATE, DIPOTASSIUM PHOSPHATE, LAURETH-2, CANDIDA BOMBICOLA/GLUCOSE/METHYL RAPESEEDATE FERMENT, ARGANIA SPINOSA KERNEL OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS LEAF OIL

Portuguese INCI:
ÁGUA, ÁLCOOL CETEARÍLICO, ARGININA, LAURETE-3, SULFATO DE 1-HIDROXIETIL 4,5-DIAMINO PIRAZOL, PROPILENO GLICOL, ÓLEO DE RÍCINO HIDROGENADO PEG-40, COCAMIDOPROPIL BETAÍNA, FOSFATO DE OLEÍLA, M-AMINOFENOL, HIDRÓXIDO DE POTÁSSIO, ESTEARATO DE GLICERILA AUTOEMULSIONANTE, ÓLEO DE SEMENTE DE ESPUMA-DO-PRADO, FOSFATO DE OLETE-4, PERFUME, ÁCIDO ERITÓRBICO, FOSFATO DE POTÁSSIO ETILHEXIL/ISOTRIDECETE-8, SULFITO DE SÓDIO, ÁCIDO EDÉTICO, POLIQUATÉRNIO-22, ISOESTEARATO DE GLICERILA PEG-90, TETRAMETIL ACETILOCTAIDRONAFTALENOS, FOSFATO DIPOTÁSSICO, LAURETE-2, FERMENTO DE GLICOSE/COLZATO DE METILA/CANDIDA BOMBICOLA, ÓLEO DA CASTANHA DE ARGAN [ARGANIA SPINOSA], ÓLEO DA SEMENTE DE GIRASSOL, ÓLEO DE AMÊNDOA-DOCE, ÓLEO DA SEMENTE DE CAMÉLIA, ÓLEO DA FOLHA DE CHÁ-DA-ÍNDIA.

Mixing ratio: 1:2

Up to 149% more shine, measured on moving locks* Up to 38% more hair integrity** Hair up to 11 times more manageable after 6 applications*** Color is maintained up to 92% after 12 washes**** Available in 46 ultra-brilliant shades Arginine-based alkalizing agent with patented technology Vegan formula with no ingredients of animal origin or derivation FREE FROM: ammonia, MEA (ethanolamine), PPD, alcohol, silicones Gel cream texture **Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market. ****Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way. ***Result of instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market. ********Result of instrumental test carried out on hair treated with the new Color Wear formula (shade 6.35) after 12 washes.