Ash - 7.12 Medium Ash Violet BlondeSKU PF019797
Ammonia, MEA, PPD, alcohol and silicone free color
Tube - 60 ml
Color : Ash - 7.12 Medium Ash Violet Blonde
- Cold Brown
- Warm Brown
- Cool Naturals
- Blue Black
- Golden Mahogany
- Pure Reds
- Ultra Violet
- Grey Black
- Rose Copper
- Ruby Brown
The natural evolution of tone‑on‑tone
Color Wear is a tone-on-tone color that is ammonia, MEA, PPD, alcohol and silicone free and guarantees 100% grey hair coverage. Extremely gentle, maximum performance.
AQUA (WATER), CETEARYL ALCOHOL, ARGININE, LAURETH-3, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, COCAMIDOPROPYL BETAINE, OLEYL PHOSPHATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, OLETH-4 PHOSPHATE, PARFUM (FRAGRANCE), POTASSIUM HYDROXIDE, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, SODIUM SULFATE, SODIUM SULFITE, EDTA, POLYQUATERNIUM-22, ERYTHORBIC ACID, RESORCINOL, p-AMINOPHENOL, TOLUENE-2,5-DIAMINE SULFATE, PEG-90 GLYCERYL ISOSTEARATE, 2,4-DIAMINOPHENOXYETHANOL HCl, m-AMINOPHENOL, DIPOTASSIUM PHOSPHATE, LAURETH-2, CANDIDA BOMBICOLA/GLUCOSE/METHYL RAPESEEDATE FERMENT, ARGANIA SPINOSA KERNEL OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS LEAF OIL
For the complete and updated list of ingredients, we suggest referring to the product pack
How to use
Mixing ratio: 1:2
Up to 149% more shine, measured on moving locks* Up to 38% more hair integrity** Hair up to 11 times more manageable after 6 applications*** Color is maintained up to 92% after 12 washes**** Available in 46 ultra-brilliant shades Arginine-based alkalizing agent with patented technology Vegan formula with no ingredients of animal origin or derivation FREE FROM: ammonia, MEA (ethanolamine), PPD, alcohol, silicones Gel cream texture **Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market. ****Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way. ***Result of instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market. ********Result of instrumental test carried out on hair treated with the new Color Wear formula (shade 6.35) after 12 washes.
Arginine Patented Technology
A patented alkalizing complex containing arginine, derived from plant sugars, that can be used instead of the most commonly used chemical alkalizing agents (ammonia and ethanolamine). Arginine is a 100% natural amino acid and is very similar to hair as it is already present in its protein structure.
Blend of Oils
A blend of semi-fermented oils of natural origin with nourishing, antioxidant, protective and anti-frizz properties. Contains: camellia seed oil, sweet almond oil, argan oil, green tea seed oil, sunflower seed oil.
Neutralizes unwanted orange/red tones, ideal for lightening hair with natural-looking results: whatever the change you want, you can make it happen with Color Wear.
Discover all the solutions of the Ash line