Evolution of the color Shine effect
The ammonia and MEA-free permanent hair color
It’s time to shine
Make it real
Evolution of the color Shine efffect is the new ammonia and MEA-free permanent hair color that uses a formula with carefully selected dyes to offer a natural-looking, luminous color result with radiant tones.
EXPLORE THE GALLERY
FIND YOUR SHADE
COLOR LAMINATION TECHNOLOGY PATENTED IN THE US AND ITALY
The patented technology of Evolution of the color Shine effect, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process. The alkalizing agent, which replaces those most commonly found in the market (such as ammonia and MEA), works in synergy with the emollient oil in order to give the hair a better cosmetic appearance and superior shine.
BLUE LIGHT PROTECTION
ANTI-POLLUTION
UV PROTECTION SYSTEM
COLOR GUARD TECHNOLOGY PATENTED IN THE US AND ITALY
BONDING TECHNOLOGY PATENTED IN ITALY
HYALURONIC ACID
FREE FROM
VEGAN FORMULA
Our
range
Exceptional performance
LAMINATION EFFECT
SHINE
HAIR RESISTANCE
HAIR INTEGRITY
COMBING
COLOR FADE
BONDING PERFORMANCE
Our commitment
The Evolution of the color Shine effect packaging was designed to have the lowest possible environmental impact.
The packaging is made from 90% recycled paper*.
QR code on box replaces paper instruction sheet in order to limit overall paper consumption.
Tubes are produced using 100% post-industrial recycled aluminum**.
**Tubes produced in Beauty&Business production plant (Italy)
Make it real
