Ultra-concentrated Pure Pigments

Pigments Direct Color Cream

Ultra-concentrated Pure Pigments

6 direct color creams

that can be mixed together for maximum customization.

APMP_Pigments_Mix Ultra-concentrated Pure Pigments

Ideal for:

An intense color result on bleached and/or very light hair.

Adding tone to natural and/or colored hair.

TECHNICAL POSTER
For further information, consult the technical poster.

COLOR PIXEL TECHNOLOGY PATENTED IN ITALY

MEADOWFOAM OIL

Provides a soft feel and extraordinary shine, for hair that is light and silky.

DIMETHYLGLUCAMINE

An ingredient of natural origin, derived from corn sugars, that gently regulates pH, respects the hair fiber and provides a chelating action, helping neutralize metals that may compromise color quality.

VEGAN

Formulas without ingredients of animal origin or derivation.

MEADOWFOAM OIL

Provides a soft feel and extraordinary shine, for hair that is light and silky.

DIMETHYLGLUCAMINE

An ingredient of natural origin, derived from corn sugars, that gently regulates pH, respects the hair fiber and provides a chelating action, helping neutralize metals that may compromise color quality.

VEGAN

Formulas without ingredients of animal origin or derivation.
These two elements work in synergy to help improve pigment penetration for intense, vibrant color, leaving hair soft and conditioned.
*Refers to Color Lab and Pigments Direct Color Cream by Alfaparf Milano Professional.

Maximum performance

*Test performed on hair colored with Pigments Direct Color Cream Radiant Red compared to Alfaparf Milano Professional rEvolution Deep Red.

**Test performed on hair colored with Pigments Direct Color Cream Radiant Red compared to untreated hair.

  • Improved tonal fidelity over time: -79%

    alteration of tone during color fade*

  • +77% combability*

  • 4x shine**

Pigments Direct Color Cream

Our commitment

The Pigments Direct Color Cream packaging was designed to have the lowest possible environmental impact.

The packaging is made from 100% recycled paper*.

QR code on box replaces paper instruction sheet in order to limit overall paper consumption.

Tubes are produced using 100% post-industrial recycled aluminum**.

*Boxes produced in Beauty&Business production plant (Italy). **Tubes produced in Beauty&Business production plant (Italy).
ENTRA IN OFFICINA DEL COLORE

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Our Range

Pigments Direct Color Cream Velvet Magenta

Pigments Direct Color Cream Astral Purple

Pigments Direct Color Cream Pop Pink

Pigments Direct Color Cream Bright Yellow

Pigments Direct Color Cream Radiant Red

Pigments Direct Color Cream Ocean Blue

Related products

Ultra-concentrated Pure Pigment Red .6

Ultra-concentrated Pure Pigment Copper .4

Ultra-concentrated Pure Pigment Violet Ash .21

Ultra-concentrated Pure Pigment Golden Mahogany .35

Ultra-concentrated Pure Pigment Ash Gold .13

Ultra-concentrated Pure Pigment Ash .1

Ultra-concentrated Pure Pigment Golden Violet .32

Ultra-concentrated Pure Pigment Grey Black

Ultra-concentrated Pure Pigment Bronze

Ultra-concentrated Pure Pigment Rose Copper

Ultra-concentrated Pure Pigment Ultra Violet .22

Ultra-concentrated Pure Pigment Pearl .8

Color Lab